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Lecturer(s)
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Šviráková Eva, doc. Ing. Ph.D.
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Course content
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1. Cultural and creative development cooperation, examples; attractive and creative regions, examples. 2. Six themes and priority indicators for cultural development in the city. 3. Output, result, contribution of a creative project, how to write a good project application. 4. Worksheets. 5. Multi-source project funding, public sources, evaluating the success of the project. 6. Advocacy of cultural projects and positive economic impacts of projects on public budgets, methodology and calculation of economic impacts. 7. Fundraising and the art of dealing with the commercial sphere, the vision of the cultural manager and meeting the needs of sponsors and donors; new trends in fundraising (Crowdfunding). 8. The customer of a cultural project, how the project is perceived by its audience, what a cultural manager can do for his customers.
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Learning activities and teaching methods
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- Participation in classes
- 6 hours per semester
- Home preparation for classes
- 44 hours per semester
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| prerequisite |
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| Knowledge |
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| No specific prerequisites |
| No specific prerequisites |
| learning outcomes |
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| Use the necessary knowledge and develop the ability to take critical opinions and formulate theoretical and practical concepts. |
| Use the necessary knowledge and develop the ability to take critical opinions and formulate theoretical and practical concepts. |
| Orientation on European subsidy funds and explain the functioning of European funds in the Czech Republic. |
| Orientation on European subsidy funds and explain the functioning of European funds in the Czech Republic. |
| Explain the nature of megatrends and major societal challenges and their overview scheme. |
| Explain the nature of megatrends and major societal challenges and their overview scheme. |
| Explain the nature of social sciences and humanities and arts and describe their influence on the development of innovations in all areas of industry in the Czech Republic. |
| Explain the nature of social sciences and humanities and arts and describe their influence on the development of innovations in all areas of industry in the Czech Republic. |
| Interpret the key documents and can explain what their essence and objectives are: the Oslo Manual, the Frascati Manual, and the Copenhagen Manual. |
| Interpret the key documents and can explain what their essence and objectives are: the Oslo Manual, the Frascati Manual, and the Copenhagen Manual. |
| Explain the key documents of the innovation strategy of the Czech Republic: the National Renewal Plan, the National RIS3 Strategy, and the Regional RIS3 Strategy and their roles in subsidy programs. |
| Explain the key documents of the innovation strategy of the Czech Republic: the National Renewal Plan, the National RIS3 Strategy, and the Regional RIS3 Strategy and their roles in subsidy programs. |
| Explain the role of the Technology Agency of the Czech Republic within the system of management and provision of support for research, development, and innovation. |
| Explain the role of the Technology Agency of the Czech Republic within the system of management and provision of support for research, development, and innovation. |
| Characterize the role of the application sponsor in a grant project application. |
| Characterize the role of the application sponsor in a grant project application. |
| Skills |
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| Choose a popular megatrend of major societal challenges, explain the development of the chosen megatrend so far, have your own opinion on the future outlook, and compile the expected impacts and related challenges of the future. |
| Choose a popular megatrend of major societal challenges, explain the development of the chosen megatrend so far, have your own opinion on the future outlook, and compile the expected impacts and related challenges of the future. |
| Select an appropriate topic for the preparation of a project plan and project application for the selected program. |
| Select an appropriate topic for the preparation of a project plan and project application for the selected program. |
| Construct the project objectives using the grant application program call. |
| Construct the project objectives using the grant application program call. |
| Applies the features of a research project in a grant application: novelty, research uncertainty, creativity, systematic, and reproducibility. |
| Applies the features of a research project in a grant application: novelty, research uncertainty, creativity, systematic, and reproducibility. |
| Demonstrate the ability to research projects solved within the Czech Republic independently and evaluate the originality of his/her chosen topic of the grant project. |
| Demonstrate the ability to research projects solved within the Czech Republic independently and evaluate the originality of his/her chosen topic of the grant project. |
| Propose appropriate methods for dealing with the grant project, taking into account the methods of the social sciences, humanities, and the arts. |
| Propose appropriate methods for dealing with the grant project, taking into account the methods of the social sciences, humanities, and the arts. |
| Oppose another project grant application according to the established principles of opposition and assess compliance with the binary criteria of the grant application. |
| Oppose another project grant application according to the established principles of opposition and assess compliance with the binary criteria of the grant application. |
| teaching methods |
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| Knowledge |
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| Activating (Simulation, games, dramatization) |
| Activating (Simulation, games, dramatization) |
| Individual work of students |
| Individual work of students |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Practice exercises |
| Practice exercises |
| Skills |
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| Teamwork |
| Teamwork |
| Experience (self-experience) |
| Experience (self-experience) |
| assessment methods |
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| Knowledge |
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| Analysis of another type of paper written by the student (Casuistry, diary, plan ...) |
| Analysis of another type of paper written by the student (Casuistry, diary, plan ...) |
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Recommended literature
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Příručka rozvoje místní kulturní politiky: kroky, nástroje, případové studie.. Brno, 2016. ISBN 978-80-7008-368-0.
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Honnef, Klaus. Andy Warhol : 1928-1987 : umění jako byznys. Köln ; Praha : Benedikt Taschen : Slovart, 2000. ISBN 3-8228-6696-2.
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MATARASSO, François a Charles LANDRY. Hledání rovnováhy: 21 strategických dilemat v kulturní politice.. Brno, 2015. ISBN 978-80-7485-047-9.
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O'BRIEN, Dave. Kulturní politika: management, hodnoty a modernita v kreativních průmyslech.. Brno, 2015. ISBN 978-80-7008-356-7.
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Vojík, Vladimír. Podnikání v kultuře a umění = Arts management. Vyd. 1. Praha : ASPI, 2008. ISBN 978-80-7357-402-4.
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