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Lecturer(s)
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Šviráková Eva, doc. Ing. Ph.D.
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Course content
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1. The three-sector division of culture, cultural sector: theatres, museums, libraries, galleries; cultural industries: film and video, books, video games; creative industries: architecture, advertising, design. 2. The value of culture, theories of public culture and cultural organization. 3. Creative class - Richard Florida; creativity as a driving force for economic growth, immaterial consumption, assessing quality of place. 4. Image of creative centres, culture creates image, culture creates jobs. 5. Citizen participation in policy making, institutional innovation and citizenship. 6. Development of local cultural policy (Get to know the city, Get to know the citizens, City analysis, Goals for the city, City action plan, Programmes, projects and activities, Evaluation). 7. Creative cluster, case study Letná creative cluster, Zlín creative cluster. 8. Mapping of cultural and creative industries, establishment of the Creative Zlín Commission and next steps.
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Learning activities and teaching methods
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- Participation in classes
- 6 hours per semester
- Home preparation for classes
- 44 hours per semester
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| prerequisite |
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| Knowledge |
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| No specific prerequisites |
| No specific prerequisites |
| learning outcomes |
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| Utilize the necessary body of knowledge and develop the ability to take critical positions and formulate theoretical and practical concepts. |
| Utilize the necessary body of knowledge and develop the ability to take critical positions and formulate theoretical and practical concepts. |
| Orientation in European subsidy funds, explain the functioning of European funds in the Czech Republic. |
| Orientation in European subsidy funds, explain the functioning of European funds in the Czech Republic. |
| Explain the nature of megatrends and major societal challenges and their overview scheme. |
| Explain the nature of megatrends and major societal challenges and their overview scheme. |
| Explain the nature of social sciences, humanities, and arts and describe their influence on the development of innovations in all areas of industry in the Czech Republic. |
| Explain the nature of social sciences, humanities, and arts and describe their influence on the development of innovations in all areas of industry in the Czech Republic. |
| Interpret the key documents and explain what their essence and objectives are: the Oslo Manual, the Frascati Manual, and the Copenhagen Manual. |
| Interpret the key documents and explain what their essence and objectives are: the Oslo Manual, the Frascati Manual, and the Copenhagen Manual. |
| Explain the key documents of the innovation strategy of the Czech Republic: the National Renewal Plan, the National RIS3 Strategy, and the Regional RIS3 Strategy and their roles in subsidy programs. |
| Explain the key documents of the innovation strategy of the Czech Republic: the National Renewal Plan, the National RIS3 Strategy, and the Regional RIS3 Strategy and their roles in subsidy programs. |
| Explain the role of the Technology Agency of the Czech Republic within the system of management and provision of support for research, development, and innovation. |
| Explain the role of the Technology Agency of the Czech Republic within the system of management and provision of support for research, development, and innovation. |
| Characterize the role of the application sponsor in a grant project application. |
| Characterize the role of the application sponsor in a grant project application. |
| Skills |
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| Choose a popular megatrend of major societal challenges, explain the development of the chosen megatrend so far, have your own opinion on the future outlook, and compile the expected impacts and related challenges of the future. |
| Choose a popular megatrend of major societal challenges, explain the development of the chosen megatrend so far, have your own opinion on the future outlook, and compile the expected impacts and related challenges of the future. |
| Select an appropriate topic for the preparation of a project plan and project application for the selected program. |
| Select an appropriate topic for the preparation of a project plan and project application for the selected program. |
| Construct the project objectives in accordance with the program call of the grant application. |
| Construct the project objectives in accordance with the program call of the grant application. |
| Applies the features of a research project in a grant application: novelty, research uncertainty, creativity, systematic, and reproducibility. |
| Applies the features of a research project in a grant application: novelty, research uncertainty, creativity, systematic, and reproducibility. |
| Demonstrate the ability to research projects solved within the Czech Republic independently and evaluate the originality of his/her chosen topic of the grant project. |
| Demonstrate the ability to research projects solved within the Czech Republic independently and evaluate the originality of his/her chosen topic of the grant project. |
| Appropriate methods for dealing with the grant project, taking into account the methods of the social sciences and humanities, and the arts. |
| Appropriate methods for dealing with the grant project, taking into account the methods of the social sciences and humanities, and the arts. |
| Oppose another project grant application according to the established principles of opposition and assess compliance with the binary criteria of the grant application. |
| Oppose another project grant application according to the established principles of opposition and assess compliance with the binary criteria of the grant application. |
| teaching methods |
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| Knowledge |
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| Individual work of students |
| Individual work of students |
| Activating (Simulation, games, dramatization) |
| Activating (Simulation, games, dramatization) |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Practice exercises |
| Practice exercises |
| Skills |
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| Teamwork |
| Teamwork |
| Experience (self-experience) |
| Experience (self-experience) |
| assessment methods |
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| Knowledge |
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| Qualifying examination |
| Qualifying examination |
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Recommended literature
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Příručka rozvoje místní kulturní politiky: kroky, nástroje, případové studie.. Brno, 2016. ISBN 978-80-7008-368-0.
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Honnef, Klaus. Andy Warhol : 1928-1987 : umění jako byznys. Köln ; Praha : Benedikt Taschen : Slovart, 2000. ISBN 3-8228-6696-2.
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MATARASSO, François a Charles LANDRY. Hledání rovnováhy: 21 strategických dilemat v kulturní politice.. Brno, 2015. ISBN 978-80-7485-047-9.
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O'BRIEN, Dave. Kulturní politika: management, hodnoty a modernita v kreativních průmyslech.. Brno, 2015. ISBN 978-80-7008-356-7.
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Vojík, Vladimír. Podnikání v kultuře a umění = Arts management. Vyd. 1. Praha : ASPI, 2008. ISBN 978-80-7357-402-4.
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