Lecturer(s)
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Jakubíček Vít, Mgr. Ph.D.
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Sochor Jakub, Mgr.
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Course content
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1. Art Déco. Interwar design in the USA. 2. Design and World War II. Design "Baroque" of the 1950s. 3. Scandinavian design. 4. Hochschule für Gestaltung in Ulm and the concept of "good design". 5. Zdeněk Kovář and the "Kovář School". Polish poster. 6. Post-war graphic design of the 1950s-1960s in the USA. Development of the concept of Corporate Identity. 7. "Swiss School" in graphic design.
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Learning activities and teaching methods
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Lecturing, Projection (static, dynamic)
- Participation in classes
- 26 hours per semester
- Home preparation for classes
- 29 hours per semester
- Preparation for examination
- 20 hours per semester
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prerequisite |
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Knowledge |
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Prerequisities are not set |
No specific prerequisites |
Prerequisities are not set |
No specific prerequisites |
Skills |
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Prerequisities are not set |
Prerequisities are not set |
learning outcomes |
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Knowledge |
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Based on the gained historical-theoretical knowledge, the student qualified for solving practical and theoretical tasks. |
Based on the gained historical-theoretical knowledge, the student qualified for solving practical and theoretical tasks. |
To identify and interpret key works of design from World War II to the 1960s. |
To identify and interpret key works of design from World War II to the 1960s. |
Define the stylish characteristics of movements of design from World War II to the 1960s. |
Define the stylish characteristics of movements of design from World War II to the 1960s. |
Characterize the basic principles of postwar modernism. |
Characterize the basic principles of postwar modernism. |
Recognise early design strategies for sustainable development. |
Recognise early design strategies for sustainable development. |
Skills |
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Critically exploit the method "form follows function". |
Critically exploit the method "form follows function". |
Integrate the semantic level to designers work. |
Integrate the semantic level to designers work. |
Eruditely evaluate the potential of stylish aspects of design. |
Eruditely evaluate the potential of stylish aspects of design. |
Evaluate the technological and material potential tied to modernism and emerging postmodernism. |
Evaluate the technological and material potential tied to modernism and emerging postmodernism. |
Taking into account the design history, approach a combination of industrial and handicraft practices in design. |
Taking into account the design history, approach a combination of industrial and handicraft practices in design. |
teaching methods |
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Knowledge |
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Lecturing |
Projection (static, dynamic) |
Projection (static, dynamic) |
Lecturing |
Skills |
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Lecturing |
Lecturing |
Analysis of a presentation |
Analysis of a presentation |
assessment methods |
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Knowledge |
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Analysis of creative works (Music, visual arts, literature) |
Analysis of creative works (Music, visual arts, literature) |
Oral examination |
Oral examination |
Recommended literature
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Iva Knobloch, Radim Vondráček. Design v českých zemích 1900 - 2000. Academia, 2016. ISBN 978-80-200-2612-5.
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Kolesár, Zdeno. Kapitoly z dějin designu. Vyd. 1. Praha : Vysoká škola uměleckoprůmyslová, 2004. ISBN 8086863034.
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KOLESÁR, Zdeno. Kapitoly z dejín grafického dizajnu. Bratislava: Slovenské centrum dizajnu, 2006. ISBN 8096865854.
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MARGOLIN, Victor. World History of Design. Prehistoric Times to World War I. London: Bloomsbury, 2017. ISBN 978-1-3500-1272-1.
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MARGOLIN, Victor. World History of Design. World War I to World War II. London: Bloomsbury, 2017. ISBN 978-1-3500-1273-8.
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Meggs, Philip B. Meggs' history of graphic design. 4th ed. Hoboken : John Wiley, 2006. ISBN 0-471-69902-0.
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MICHL, Jan. Funkcionalismus, design, škola, trh. Praha: VŠUP, 2012. ISBN 978-80-87474-48-8.
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Sparkeová, P. Století designu. Praha : Slovart, 1999. ISBN 80-7209-142-5.
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