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Lecturer(s)
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Šviráková Eva, doc. Ing. Ph.D.
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Course content
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1. Principles of Design Thinking (DT) and their use in practice. 2. Divergent and convergent thinking, practical examples and exercises. 3. Design challenge, mandate, users of project results, UX as a product user experience. 4. Stages of the design process - the big picture, the Big Picture. 5. Phase 1 - Understanding / Understand: understanding the assigned topic. 6. Presentation for Phase 1: Explanation with concrete examples. DT tools: Problem Statement, Ask 5 Why. 7. Phase 2 - Observation and Discovery / Observe: detailed understanding of the users' needs of the problem solution. 8. Presentation for Phase 2: Documentation. DT tools: Customer Journey, Persona/User Profiles. 9. Phase 3 - Define Point of View / Define Point of View: group consensus and unified view of the problem to be solved. 10. Phase 3 Presentation. DT tools: Storytelling, Define success. 11. Phase 4 - Finding Ideas for Prototyping / Find Ideas. Thinking of ways students can solve a problem. 12. Phase 4 Presentation: Implementation Plan. DT tools: dot voting, blue ocean tools and buyer utility map. 13. Evaluation of the subject as a design of a new service for its users, evaluation of learning materials, suggestions for improvement: What went well? What could be better? What to reduce and what to add?
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Learning activities and teaching methods
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- Participation in classes
- 26 hours per semester
- Home preparation for classes
- 24 hours per semester
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| prerequisite |
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| Knowledge |
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| Prerequisities are not set. |
| Prerequisities are not set. |
| learning outcomes |
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| Explain the basic concepts of the design process: design, design management, user experience, customer experience, design thinking, customer value, iteration, prototyping, design challenge, mandate, divergence and convergence, and double diamond as a graphic framework of the design process. |
| Explain the basic concepts of the design process: design, design management, user experience, customer experience, design thinking, customer value, iteration, prototyping, design challenge, mandate, divergence and convergence, and double diamond as a graphic framework of the design process. |
| Understand the meaning of the phases of design thinking: Understand, Observe/Explore and discover, Define your insights, Reflect, Search for ideas, Prototype, Test, Reflect/Evaluate. |
| Understand the meaning of the phases of design thinking: Understand, Observe/Explore and discover, Define your insights, Reflect, Search for ideas, Prototype, Test, Reflect/Evaluate. |
| Present the results of each part of the design process. |
| Present the results of each part of the design process. |
| Demonstrate proficiency in the use of a variety of research methods for all phases of the design process. |
| Demonstrate proficiency in the use of a variety of research methods for all phases of the design process. |
| Explain the principles of the agile approach to creative project management. |
| Explain the principles of the agile approach to creative project management. |
| Skills |
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| Analyze an organization's problem and propose options for solving the problem using the design process. |
| Analyze an organization's problem and propose options for solving the problem using the design process. |
| Properly propose and articulate a design challenge as input to determine the goals of a design project. |
| Properly propose and articulate a design challenge as input to determine the goals of a design project. |
| Present a design challenge and your point of view on the problem to be solved. |
| Present a design challenge and your point of view on the problem to be solved. |
| Distinguish between constructive and non-constructive feedback on a proposed solution. |
| Distinguish between constructive and non-constructive feedback on a proposed solution. |
| Apply insights from feedback to improve the proposed solution. |
| Apply insights from feedback to improve the proposed solution. |
| teaching methods |
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| Knowledge |
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| Individual work of students |
| Individual work of students |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Practice exercises |
| Practice exercises |
| Skills |
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| Teamwork |
| Teamwork |
| Experience (self-experience) |
| Experience (self-experience) |
| assessment methods |
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| Knowledge |
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| Analysis of the student's performance |
| Analysis of the student's performance |
| Analysis of a presentation given by the student |
| Analysis of a presentation given by the student |
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Recommended literature
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AHRENS, Sönke. Jak si dělat chytré poznámky: čtěte, pište a přemýšlejte s pomocí legendární metody zettelkasten. V Brně: Jan Melvil Publishing, 2021. ISBN 978-80-7555-146-7.
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AMBROSE, Gavin a Paul HARRIS. Grafický design: designové myšlení. Brno : Computer Press, 2011. ISBN 9788025132456.
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LEWRICK, Michael, Patrick LINK a Larry J. LEIFER. The design thinking playbook: mindful digital transformation of teams, products, services, businesses and ecosystems. Hoboken: Wiley, 2018. ISBN 9781119467472.
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LEWRICK, Michael, Patrick LINK a Larry J. LEIFER. The design thinking toolbox: a guide to mastering the most popular and valuable innovation methods.. New Jersey, 2020. ISBN 978-1-119-62919-1.
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MARSH, Joel. UX pro začátečníky: (rychlokurz - 100 lekcí). Brno: Zoner Press, 2019. ISBN 978-80-7413-397-8.
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OSTERWALDER, Alexander a Yves PIGNEUR. Tvorba business modelů: příručka pro vizionáře, inovátory a všechny, co se nebojí výzev. Brno: BizBooks, 2012. ISBN 978-80-265-0025-4.
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