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Lecturer(s)
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Jakubíček Vít, Mgr. Ph.D.
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Course content
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1. Italian "elegant modernism", pop-design and anti-design. 2. Post-war Japanese graphic design. Pop-art, op-art and psychedelia in graphic design. 3. Postmodernism of the 70s and 80s. Alchimia and Memphis groups. 4. Post-punk and postmodernism in graphic design. The advent of the computer in graphic design. 5. Convergence of postmodern and modern principles at the turn of the 20th and 21st centuries. 6. Design in the service of sustainable development. 7. Contemporary theoretical reflections on the history of design
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Learning activities and teaching methods
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Lecturing, Projection (static, dynamic)
- Participation in classes
- 26 hours per semester
- Home preparation for classes
- 24 hours per semester
- Preparation for examination
- 25 hours per semester
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| prerequisite |
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| Knowledge |
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| Prerequisities are not set |
| Prerequisities are not set |
| Skills |
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| Prerequisities are not set |
| Prerequisities are not set |
| learning outcomes |
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| Knowledge |
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| To identify and interpret key works of design from the 1970s to the present day by the images. |
| To identify and interpret key works of design from the 1970s to the present day by the images. |
| Based on the gained historical-theoretical knowledge, the student qualified for solving practical and theoretical tasks. |
| Based on the gained historical-theoretical knowledge, the student qualified for solving practical and theoretical tasks. |
| Define the stylish characteristics of movements of design from the 1970s to the present day. |
| Define the stylish characteristics of movements of design from the 1970s to the present day. |
| Describe the basic principles of the postmodernism in design. |
| Describe the basic principles of the postmodernism in design. |
| Identify components of the hybrid essence of contemporary design. |
| Identify components of the hybrid essence of contemporary design. |
| Recognise the basic design strategies for the sustainable development. |
| Recognise the basic design strategies for the sustainable development. |
| Skills |
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| Critically use the knowledge of the contemporary design theory in practice. |
| Critically use the knowledge of the contemporary design theory in practice. |
| Integrate the semantic level to designers work. |
| Integrate the semantic level to designers work. |
| Eruditely evaluate the potential of stylish aspects of design. |
| Eruditely evaluate the potential of stylish aspects of design. |
| Evaluate the technological and material potential tied to postmodernism. |
| Evaluate the technological and material potential tied to postmodernism. |
| Apply the principles of sustainable development to one's own creation. |
| Apply the principles of sustainable development to one's own creation. |
| teaching methods |
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| Knowledge |
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| Projection (static, dynamic) |
| Projection (static, dynamic) |
| Lecturing |
| Lecturing |
| assessment methods |
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| Analysis of creative works (Music, visual arts, literature) |
| Analysis of creative works (Music, visual arts, literature) |
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Recommended literature
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BRAMSTON, Dave. Design výrobků: hledání inspirace. Brno: Computer Press, 2010. ISBN 9788025129142.
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FIELL, Charlotte a Peter FIELL. Design - Ikony (20. století). Praha: Slovart, Taschen, 2006. ISBN 80-7209-560-9.
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Iva Knobloch, Radim Vondráček. Design v českých zemích 1900 - 2000. Academia, 2016. ISBN 978-80-200-2612-5.
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JAKUBÍČEK, Vít, KOLESÁR, Zdeno. Designéři v českých zemích a československý strojírenský průmysl 1918-1992.. Zlín, 2022. ISBN 978-80-7678-125-2.
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Kolesár, Zdeno. Kapitoly z dějin designu. Vyd. 1. Praha : Vysoká škola uměleckoprůmyslová, 2004. ISBN 8086863034.
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Kolesár, Zdeno. Kapitoly z dejín grafického dizajnu. Bratislava, 2006. ISBN 80-968658-5-4.
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MARGOLIN, Victor. World History of Design. Prehistoric Times to World War I. London: Bloomsbury, 2017. ISBN 978-1-3500-1272-1.
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MARGOLIN, Victor. World History of Design. World War I to World War II. London: Bloomsbury, 2017. ISBN 978-1-3500-1273-8.
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Meggs, Philip B. Meggs' history of graphic design. 4th ed. Hoboken : John Wiley, 2006. ISBN 0-471-69902-0.
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MICHL, Jan. Funkcionalismus, design, škola, trh. Praha: VŠUP, 2012. ISBN 978-80-87474-48-8.
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NEWSON, Alex a SUGGETT, Eleanor a SUDJIC, Deyan. Designer maker user. London: Phaidon Press Design Museum, 2016. ISBN 9780714872520.
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SPARKE, Penny. An introduction to design and culture. 1900 to present. London: Routledge, 2019. ISBN 9781351023306.
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