Lecturer(s)
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Course content
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Basis: Living in the Media Media Literacy Media Typology New Media Changes in Audiences Media and Time Media Network of the Ideal Industrial City of Zlín
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Learning activities and teaching methods
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- Participation in classes
- 13 hours per semester
- Home preparation for classes
- 27 hours per semester
- Preparation for course credit
- 10 hours per semester
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prerequisite |
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Knowledge |
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Prerequisities are not set |
Prerequisities are not set |
Skills |
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Prerequisities are not set |
Prerequisities are not set |
learning outcomes |
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Knowledge |
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- is oriented in the basic theories of society and media theories |
- orient themselves in the basic theories of society and media theories - describe what can be understood as media - analyse how the use of modern technology has in the past influenced and continues to influence the human experience - explain the concept of new media - describe how new media contribute to the transformation of audiences |
- orient themselves in the basic theories of society and media theories - describe what can be understood as media - analyse how the use of modern technology has in the past influenced and continues to influence the human experience - explain the concept of new media - describe how new media contribute to the transformation of audiences |
- is oriented in the basic theories of society and media theories |
- describes what we can perceive as a medium |
- describes what we can perceive as a medium |
- can analyse how the use of modern technology in the past has affected and is affecting the human experience |
- can analyse how the use of modern technology in the past has affected and is affecting the human experience |
- explains the concept of new media |
- explains the concept of new media |
- will describe how new media contributes to the transformation of audiences |
- will describe how new media contributes to the transformation of audiences |
Skills |
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- can analyse how the use of modern technology in the past has affected and is affecting the human experience |
- can analyse how the use of modern technology in the past has affected and is affecting the human experience |
- analyze how culture, language and technology influence interpersonal communication |
- analyze how culture, language and technology influence interpersonal communication |
- explains the concept of new media |
- explains the concept of new media |
- explains how man perceives time, space, but also speed, distance, present, future - a hundred years ago and now |
- explains how man perceives time, space, but also speed, distance, present, future - a hundred years ago and now |
- explains the ways in which media and mediality can be thought about in relation to his/her field of interest |
- explains the ways in which media and mediality can be thought about in relation to his/her field of interest |
- formulates own research topic and related problems and research questions |
- formulates own research topic and related problems and research questions |
- argues his thesis in front of others |
- argues his thesis in front of others |
teaching methods |
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Knowledge |
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Lecturing |
Lecturing |
Individual work of students |
Individual work of students |
assessment methods |
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Analysis of the student's performance |
Analysis of the student's performance |
Recommended literature
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Otevřené hlavy.
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Berger, Peter Ludwig. Sociální konstrukce reality : pojednání o sociologii vědění. 1. vyd. Brno : Centrum pro studium demokracie a kultury, 1999. ISBN 80-85959-46-1.
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BOURDIEU, Pierre. Co se chce říct mluvením?. Praha: Karolinum. 2014.
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DEUZE, Mark. Media life.. Praha: Univerzita Karlova v Praze, nakladatelství Karolinum,, 2015. ISBN 978-80-246-2815-8.
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DVOŘÁK, Tomáš, Radim HLADÍK, Václav JANOŠČÍK, Čeněk PÝCHA, Irena REIFOVÁ, Marek ŠEBEŠ a Filip VOSTAL. Temporalita (nových) médií. Praha: NAMU, 2016. ISBN 978-80-7331-425-5.
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Jirák, Jan. Média a společnost. Vyd. 2. Praha : Portál, 2007. ISBN 978-80-7367-287-4.
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MACEK, Jakub. Média v pohybu: k proměně současných českých publik.. Brno, 2015. ISBN 978-80-210-8033-1.
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McLuhan, Marshall. Člověk, média a elektronická kultura : výbor z díla. Vyd. 1. Brno : Jota, 2000. ISBN 8072171283.
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McQuail, Denis. Úvod do teorie masové komunikace. 4., rozš. a přeprac. vyd. Praha : Portál, 2009. ISBN 978-80-7367-574-5.
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SZCZEPANIK, Petr. Mediální výstavba Ideálního průmyslového města. Síť médií v Baťově Zlíně 30. let. In Kinematografie a město. Studie z dějin lokální filmové kultury. FF MU, s. 18-60. Brno, 2005.
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SZCZEPANIK, Petr, Pavel ZAHRÁDKA, Radim POLČÁK, Jakub MACEK, Ivan DAVID, Dominika GALAJDOVÁ, Johana KOTIŠOVÁ, Rudolf LEŠKA, Petr LUPAČ, Tomáš KARGER a Štěpán ŽÁDNÍK. Mapa audiovizuálního pole v České republice z hlediska digitalizace a strategie pro jednotný digitální trh.. 1. vyd. Univerzita Palackého, 93 s. Olomouc, 2018. ISBN 978-80-244-5450-4.
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