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Lecturer(s)
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Kocourek Josef, Mgr. Ph.D.
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Staněk Ondřej, Mgr. et Mgr.
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Course content
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- Practical application of theoretically gained knowledge - Interdisciplinary cooperation of students attending "multimedia and design" and "media and communication studies" study programmes - Students get together in project teams, structured similarly to current agency models - Student in a project team can apply for any opened and unoccupied position he/she wants - Leading student project manager is responisble for occupation of descending executive positions - Projects in Communication agency have both commercial, non-profit as well as artistic character - Students under the supervision of pedagogues, together endeavour to reach the goal - Regular reports on results of activities (newsletters)
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Learning activities and teaching methods
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Work activities (Practical training), Activities related to graphics and visual arts, Practice exercises, Teamwork, Individual work of students, Dealing with situational issues - learning in situations
- Home preparation for classes
- 150 hours per semester
- Participation in classes
- 15 hours per semester
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| prerequisite |
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| Knowledge |
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| Advanced communication abilities and willingness to work in a team. The student is able to lead a team of students. |
| Advanced communication abilities and willingness to work in a team. The student is able to lead a team of students. |
| learning outcomes |
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| - event management, project strategy and evaluation, - project and production management, - event marketing, - interdisciplinary negotiation. |
| - event management, project strategy and evaluation, - project and production management, - event marketing, - interdisciplinary negotiation. |
| The student is capable of cooperation in teams, has experience in project management and is able to solve standard problems of production character. The student has better understanding of time and physical complexity of partial tasks of creative and production nature. |
| The student is capable of cooperation in teams, has experience in project management and is able to solve standard problems of production character. The student has better understanding of time and physical complexity of partial tasks of creative and production nature. |
| Skills |
|---|
| - interdisciplinary cooperation, - interdisciplinary negotiation, - creative and critical thinking, - time management. |
| - interdisciplinary cooperation, - interdisciplinary negotiation, - creative and critical thinking, - time management. |
| teaching methods |
|---|
| Knowledge |
|---|
| Individual work of students |
| Individual work of students |
| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| Teamwork |
| Dealing with situational issues - learning in situations |
| Practice exercises |
| Practice exercises |
| Work activities (Practical training) |
| Work activities (Practical training) |
| Dealing with situational issues - learning in situations |
| Teamwork |
| assessment methods |
|---|
| Analysis of the student's performance |
| Systematic observation of the student |
| Systematic observation of the student |
| Preparation of a presentation |
| Preparation of a presentation |
| Analysis of the student's performance |
| Workplace supervision |
| Workplace supervision |
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Recommended literature
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Brian M. Carney & Isaac Getz. Svoboda v práci. Praha, 2011. ISBN 978-80-904890-1-1.
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Gruber, David. Time management : rady a tipy jek efektivně hospodařit s časem. Vyd. 1. Praha : Management Press, 2002. ISBN 8072610651.
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Kerzner, Harold. Project management : a system approach to planning, scheduling, and controlling. 8th ed. Hoboken, New Jersey : John Wiley & Sons, 2003. ISBN 0-471-22577-0.
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Neumeier, Marty. The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview. Rev. ed. Berkekley, CA : New Riders, 2006. ISBN 0-321-34810-9.
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OGILVY, D. Vyznání muže reklamy. Parha : Management Press, 1995.
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Ogilvy, David. Ogilvy o reklamě. 4. vyd. Praha : Management Press, 2007. ISBN 978-80-7261-154-6.
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Portny, Stanley E. Project management for dummies. 2nd ed. Indianapolis, IN : Wiley Publishing, 2007. ISBN 978-0-470-04923-5.
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Ries, Al; Trout, Jack. Positioning : The Battle for Your Mind. New York, NY, 2001. ISBN 0-07-135916-8.
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ROSENAU, M.D. Řízení projektů. Brno, 2007. ISBN 978-80-251-1506-0.
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Trout, Jack. Odliš se nebo zemři : jak si zajistit úspěch na trhu jedinečností své nabídky. 1. vyd. Praha : Grada, 2006. ISBN 8024713012.
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