Course: Communication Agency 3

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Course title Communication Agency 3
Course code KKAG/KOMA3
Organizational form of instruction Lesson
Level of course Bachelor
Year of study not specified
Semester Winter
Number of ECTS credits 3
Language of instruction Czech
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Staněk Ondřej, Mgr. et Mgr.
Course content
1.-2. Application of theoretical knowledge acquired in other courses to practice within the project. 3.-4. Dramaturgy, promotion and realization of cultural events. 5.-6. Communication with partners, sponsors, performers and target groups. 7.-8. Interdisciplinary collaboration between art, marketing communications and creative industries students and digital culture. 9.-10. Implementation of the entire project, which is in development throughout the academic year. 11.-13. Preparation of final reports, evaluation of the project, its benefits and recommendations for future years.

Learning activities and teaching methods
Work activities (Practical training), Activities related to graphics and visual arts, Practice exercises, Teamwork, Individual work of students, Dealing with situational issues - learning in situations
  • Home preparation for classes - 65 hours per semester
  • Participation in classes - 10 hours per semester
prerequisite
Knowledge
Prerequisities are not set.
Prerequisities are not set.
Skills
Basic communication abilities and willingness to work in a tema.
Basic communication abilities and willingness to work in a tema.
learning outcomes
Knowledge
Characterize the field of event management.
Characterize the field of event management.
Describe the various processes involved in organizing a cultural or social event.
Describe the various processes involved in organizing a cultural or social event.
Orient in the field of project management.
Orient in the field of project management.
Orient in the field of production management.
Orient in the field of production management.
Explain the complex interdisciplinary tendencies in the conception of any event.
Explain the complex interdisciplinary tendencies in the conception of any event.
Skills
Establish the vision, goal, and detailed concept of the planned action.
Establish the vision, goal, and detailed concept of the planned action.
Identify and define the necessary production and project activities.
Identify and define the necessary production and project activities.
Plan individual project processes and activities with an emphasis on teamwork.
Plan individual project processes and activities with an emphasis on teamwork.
Implement plans and execute the event.
Implement plans and execute the event.
Evaluate projects and individual processes.
Evaluate projects and individual processes.
teaching methods
Knowledge
Practice exercises
Practice exercises
Individual work of students
Individual work of students
Teamwork
Teamwork
Dealing with situational issues - learning in situations
Dealing with situational issues - learning in situations
Dialogic (Discussion, conversation, brainstorming)
Dialogic (Discussion, conversation, brainstorming)
Self-reflection
Self-reflection
Experience (self-experience)
Experience (self-experience)
Skills
Dialogic (Discussion, conversation, brainstorming)
Dialogic (Discussion, conversation, brainstorming)
Individual work of students
Individual work of students
Practice exercises
Practice exercises
Dealing with situational issues - learning in situations
Dealing with situational issues - learning in situations
Teamwork
Teamwork
Self-reflection
Self-reflection
Experience (self-experience)
Experience (self-experience)
assessment methods
Knowledge
Preparation of a presentation
Analysis of the student's performance
Workplace supervision
Workplace supervision
Analysis of the student's performance
Preparation of a presentation
Systematic observation of the student
Systematic observation of the student
Qualifying examination
Qualifying examination
Recommended literature
  • Kreativni? projektovy? management. 2014.
  • CARNEY, B.M., GETZ, I. Svoboda v práci: jak nechat zaměstnance dělat, co chtějí, a tím zvýšit produktivitu, zisk a růst.. Praha: PeopleComm, 2013. ISBN 978-80-904890-7-3.
  • Doležal, Jan. Agilní přístupy vývoje produktu a řízení projektu: komplexně, prakticky a dle světové praxe. Praha. 2022.
  • FIELDING, Paul J. Jak správně řídit projekty: osvojte si nezbytné dovednosti pro časově a finančně efektivní řízení projektů. Brno: Lingea, 2020. ISBN 978-80-7508-622-8.
  • GRUBER, David. Time management: prokrastinace, konflikty, porady, vyjednávání, emaily, mobily, angličtina. Praha: Management Press, 2017. ISBN 9788072614806.
  • Kerzner, H. Project management: a systems approach to planning, scheduling, and controlling. New Jersey, 2013. ISBN 978-1-118-02227-6.
  • Křivánek, Mirko. Dynamické vedení a řízení projektů: systémovým myšlením k úspěšným projektům. Praha : Grada, 2019. ISBN 9788027104086.
  • LARSON, Erik W. a GRAY, Clifford F. Project management: The Managerial Process. New York: McGraw-Hill Education, 2018. ISBN 9781259253874.
  • Pinto, J. K. Project management: achieving competitive advantage. Boston, 2016. ISBN 978-1-292-09479-3.
  • SVOZILOVÁ A. Projektový management: Systémový přístup k řízení projektů.. Grada, 2016. ISBN 978-80-271-0075-0.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester