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Lecturer(s)
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Kocourek Josef, Mgr. Ph.D.
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Staněk Ondřej, Mgr. et Mgr.
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Course content
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- Practical application of theoretically gained knowledge - Interdisciplinary cooperation of students attending "multimedia and design" and "media and communication studies" study programmes - Students get together in project teams, structured similarly to current agency models - Student in a project team can apply for any opened and unoccupied position he/she wants - Leading student project manager is responisble for occupation of descending executive positions - Projects in Communication agency have both commercial, non-profit as well as artistic character - Students under the supervision of pedagogues, together endeavour to reach the goal
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Learning activities and teaching methods
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Work activities (Practical training), Activities related to graphics and visual arts, Practice exercises, Teamwork, Individual work of students, Dealing with situational issues - learning in situations
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| learning outcomes |
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| Knowledge |
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| - event management, project strategy and evaluation, - project and production management, - event marketing, - interdisciplinary negotiation. |
| - event management, project strategy and evaluation, - project and production management, - event marketing, - interdisciplinary negotiation. |
| Skills |
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| - interdisciplinary cooperation, - interdisciplinary negotiation, - creative and critical thinking, - time management. |
| - interdisciplinary cooperation, - interdisciplinary negotiation, - creative and critical thinking, - time management. |
| teaching methods |
|---|
| Knowledge |
|---|
| Individual work of students |
| Individual work of students |
| Activities related to graphics and visual arts |
| Teamwork |
| Teamwork |
| Dealing with situational issues - learning in situations |
| Dealing with situational issues - learning in situations |
| Activities related to graphics and visual arts |
| Work activities (Practical training) |
| Work activities (Practical training) |
| Practice exercises |
| Practice exercises |
| assessment methods |
|---|
| Workplace supervision |
| Workplace supervision |
| Preparation of a presentation |
| Analysis of the student's performance |
| Systematic observation of the student |
| Systematic observation of the student |
| Preparation of a presentation |
| Analysis of the student's performance |
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Recommended literature
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Brian M. Carney & Isaac Getz. Svoboda v práci. Praha, 2011. ISBN 978-80-904890-1-1.
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Gruber, David. Time management : rady a tipy jek efektivně hospodařit s časem. Vyd. 1. Praha : Management Press, 2002. ISBN 8072610651.
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Kerzner, Harold. Project management : a system approach to planning, scheduling, and controlling. 8th ed. Hoboken, New Jersey : John Wiley & Sons, 2003. ISBN 0-471-22577-0.
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Neumeier, Marty. The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview. Rev. ed. Berkekley, CA : New Riders, 2006. ISBN 0-321-34810-9.
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OGILVY, D. Vyznání muže reklamy. Parha : Management Press, 1995.
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Ogilvy, David. Ogilvy o reklamě. 4. vyd. Praha : Management Press, 2007. ISBN 978-80-7261-154-6.
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Portny, Stanley E. Project management for dummies. 2nd ed. Indianapolis, IN : Wiley Publishing, 2007. ISBN 978-0-470-04923-5.
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Ries, Al; Trout, Jack. Positioning : The Battle for Your Mind. New York, NY, 2001. ISBN 0-07-135916-8.
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ROSENAU, M.D. Řízení projektů. Brno, 2007. ISBN 978-80-251-1506-0.
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Trout, Jack. Odliš se nebo zemři : jak si zajistit úspěch na trhu jedinečností své nabídky. 1. vyd. Praha : Grada, 2006. ISBN 8024713012.
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