Course: Advertising Photography 2

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Course title Advertising Photography 2
Course code KARF/XAF2
Organizational form of instruction Practical studio classes
Level of course Bachelor
Year of study not specified
Semester Summer
Number of ECTS credits 10
Language of instruction English, German
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Course availability The course is available to visiting students
Lecturer(s)
  • Jindra Jan, doc. MgA.
Course content
The content of the individual exercises is photography of still lifes, small objects made of various materials, including glass, shiny metal, porcelain, etc., simultaneously with the further development of the student's creativity. At the same time, the student works on an individual creative project on the given topic.

Learning activities and teaching methods
Analysis of a work of art
  • Home preparation for classes - 198 hours per semester
  • Participation in classes - 52 hours per semester
prerequisite
Knowledge
Artistic and aesthetic sensibility.
Artistic and aesthetic sensibility.
learning outcomes
Photographing of small objects.
Photographing of small objects.
Still life with a dominant subject.
Still life with a dominant subject.
The student can define advertising photography.
The student can define advertising photography.
The student can take photographs independently in the studio.
The student can take photographs independently in the studio.
The student can propose an advertising idea.
The student can propose an advertising idea.
Skills
Development of student's creativity.
Development of student's creativity.
The student can propose an alternative solution to an advertising assignment.
The student can propose an alternative solution to an advertising assignment.
The students can work with digital camera.
The students can work with digital camera.
The students distinguishes different ways of lighting a scene.
The students distinguishes different ways of lighting a scene.
The student can design an advertising photo with an idea.
The student can design an advertising photo with an idea.
teaching methods
Knowledge
Analysis of a work of art
Analysis of a work of art
assessment methods
Analysis of a work of art
Analysis of a work of art
Conversation
Conversation
Recommended literature
  • Evelyn Roth. Designing a Photographic Studio. Amphoto, New York, 1988. ISBN 0-8174-3787-8.
  • Irving Penn. Objects for the Printed Page. Essen, Museum Folkwang, 2001. ISBN 0-8174-3786-X.
  • Jan Jindra. The Eighties. Praha, 2016. ISBN 978-80-906019-6-3.
  • Linton, Jonathan. Tematická encyklopedie Pro Photo. 2001.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester