Course: Advertising Photography 1

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Course title Advertising Photography 1
Course code KARF/XAF1
Organizational form of instruction Practical studio classes
Level of course Bachelor
Year of study not specified
Semester Winter
Number of ECTS credits 10
Language of instruction English, English
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Course availability The course is available to visiting students
Lecturer(s)
  • Jindra Jan, doc. MgA.
Course content
The course focuses on theoretical and practical preparation for studio photography. The content of the assignment is a designed set of photos.

Learning activities and teaching methods
Analysis of a work of art
  • Home preparation for classes - 10 hours per semester
  • Participation in classes - 20 hours per semester
prerequisite
Knowledge
Portfolio of photographs and basic knowledge of photography
Portfolio of photographs and basic knowledge of photography
learning outcomes
The student can take photos in the studio.
The student can take photos in the studio.
The student can work with lighting technology.
The student can work with lighting technology.
The student can analyze an advertising assignment.
The student can analyze an advertising assignment.
The student can design an advertisement layout.
The student can design an advertisement layout.
The student can create a photo for an advertising campaign.
The student can create a photo for an advertising campaign.
Skills
The student can implement an advertising assignment.
The student can implement an advertising assignment.
Student can apply advertising photography.
Student can apply advertising photography.
The student can present the resulting proposal.
The student can present the resulting proposal.
The student can propose a solution to the given project.
The student can propose a solution to the given project.
The student can carry out research on the given topic.
The student can carry out research on the given topic.
teaching methods
Knowledge
Analysis of a work of art
Analysis of a work of art
assessment methods
Analysis of educational material
Analysis of educational material
Recommended literature
  • Edice knih Pro Lighting, všechny svazky, různé obrazové publikace, reklamní časopisy.
  • Evelyn Roth. Designing a Photographic Studio. Amphoto, New York, 1988. ISBN 0-8174-3787-8.
  • Jan Jindra. The Eighties. Praha, 2016. ISBN 978-80-906019-6-3.
  • Larg, Alex, Wood, Jane. Tematická encyklopedie Pro Lighting.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester