Course: Advertising Photography 9

» List of faculties » FMK » KARF
Course title Advertising Photography 9
Course code KARF/MD9AT
Organizational form of instruction Practical studio classes
Level of course Master
Year of study not specified
Semester Winter
Number of ECTS credits 4
Language of instruction Czech, English, German
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Saparová Silvia, doc. Mgr. art. ArtD.
  • Stein Štěpánka, MgA.
Course content
- Development and perfection of professional and creative abilities in the photography field - Students create larger photographic files - Realize their own exhibitions, prepare the portfolio of their own photographs, etc. - Students continue in processing theoretical and practical part of their final thesis

Learning activities and teaching methods
Dialogic (Discussion, conversation, brainstorming), Activities related to graphics and visual arts
prerequisite
Knowledge
Knowledge of the history and contemporary tendencies in photography. Proficient knowledge of photographic technology, highly creative thinking.
Knowledge of the history and contemporary tendencies in photography. Proficient knowledge of photographic technology, highly creative thinking.
Orientation in the history and current trends of photography is a prerequisite
Orientation in the history and current trends of photography is a prerequisite
Sovereign control of photographic technology,
Sovereign control of photographic technology,
highly creative thinking.
highly creative thinking.
Orientation in contemporary photography
Orientation in contemporary photography
Orientation in the contemporary creation of commercial, advertising photography
Orientation in the contemporary creation of commercial, advertising photography
Skills
the ability to organize a more complex photographic project
the ability to organize a more complex photographic project
sovereign control of all necessary photographic equipment
sovereign control of all necessary photographic equipment
trouble-free communication with possible models and partners during the realization of a photographic project
trouble-free communication with possible models and partners during the realization of a photographic project
gradual specialization in photography
gradual specialization in photography
mastery of post-production control, adjustment and preparation of photos for the final presentation
mastery of post-production control, adjustment and preparation of photos for the final presentation
learning outcomes
Knowledge
The student is able to professionally realize any creative tasks and is fully prepared for the successful completion of his/her Master's studies and for starting a professional career in photography.
The student is able to professionally realize any creative tasks and is fully prepared for the successful completion of his/her Master's studies and for starting a professional career in photography.
is fully prepared to successfully complete a follow-up master's degree
is fully prepared to successfully complete a follow-up master's degree
is sovereignly oriented in the field of the history of photography
is sovereignly oriented in the field of the history of photography
he orients himself in the field of history and contemporary art and is able to respond to this knowledge in his own work
he orients himself in the field of history and contemporary art and is able to respond to this knowledge in his own work
he is oriented in contemporary photographic work and reacting to it with his own work
he is oriented in contemporary photographic work and reacting to it with his own work
Skills
masterfully controls all photographic techniques
masterfully controls all photographic techniques
He masterfully controls the work with lighting in the studio
He masterfully controls the work with lighting in the studio
is able to technically and creatively process any photographic assignment
is able to technically and creatively process any photographic assignment
controls the creative post-production of photography
controls the creative post-production of photography
is able to work with the customer on a given task
is able to work with the customer on a given task
teaching methods
Knowledge
Dialogic (Discussion, conversation, brainstorming)
Dialogic (Discussion, conversation, brainstorming)
Activities related to graphics and visual arts
Activities related to graphics and visual arts
assessment methods
Analysis of a work of art
Analysis of a work of art
Grade (Using a grade system)
Grade (Using a grade system)
Recommended literature
  • JINDRA, Jan. Reklamní a produktová fotografie. Praha: Computer Press,, 2011. ISBN 9788025131121.
  • LEIBOVITZ, Annie. Annie Leibovitz at Work Hardcover.. London: The Random House Group, 2011. ISBN 9780224087575.
  • POHRIBNÝ, Jan. Kreativní barva. Brno: Zoner Press, 2016. ISBN 9788074133329.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester