|
Lecturer(s)
|
|
|
|
Course content
|
- Complex creative tasks: calendar, advertising campaigns for companies... - Implementation of all available technologies for recording and processing photographic images - Students prepare their author exhibition
|
|
Learning activities and teaching methods
|
|
Dialogic (Discussion, conversation, brainstorming), Activities related to graphics and visual arts, Teamwork, Analysis of a work of art, Individual work of students
|
| prerequisite |
|---|
| Knowledge |
|---|
| Proficient independent and creative thinking. |
| Proficient independent and creative thinking. |
| independent creative thinking |
| independent creative thinking |
| the ability to analyze and creatively process the topic |
| the ability to analyze and creatively process the topic |
| theoretical control of photographic technique and photographic image processing |
| theoretical control of photographic technique and photographic image processing |
| schopnost tvorby vlastního kreativního projektu |
| schopnost tvorby vlastního kreativního projektu |
| orientation in historical and contemporary photography |
| orientation in historical and contemporary photography |
| Skills |
|---|
| Practical control of photographic image capture and processing technology |
| Practical control of photographic image capture and processing technology |
| handling photography in a real environment |
| handling photography in a real environment |
| Základní práce se světlem při fotografické činnosti |
| Základní práce se světlem při fotografické činnosti |
| the ability to communicate with the model and staff of collaborators |
| the ability to communicate with the model and staff of collaborators |
| learning outcomes |
|---|
| Knowledge |
|---|
| The student has improved his/her creative thinking, skills and professionalism in the area of advertising and creative photography. |
| The student has improved his/her creative thinking, skills and professionalism in the area of advertising and creative photography. |
| The student will improve his creative abilities |
| The student will improve his creative abilities |
| The student will increase his professionalism in the field of advertising and creative photography |
| The student will increase his professionalism in the field of advertising and creative photography |
| Rozvíjí dále své znalosti a dovednosti, získané v přechozím studiu fotografického oboru |
| Rozvíjí dále své znalosti a dovednosti, získané v přechozím studiu fotografického oboru |
| develops the ability of independent creative work and finding a topic |
| develops the ability of independent creative work and finding a topic |
| develop their creative thinking |
| develop their creative thinking |
| Skills |
|---|
| The student will increase his professionalism in the field of advertising and creative photography |
| The student will increase his professionalism in the field of advertising and creative photography |
| Sovereignly controls the necessary photographic technique |
| Sovereignly controls the necessary photographic technique |
| He is capable of creative creation and composition of a publication on a given topic |
| He is capable of creative creation and composition of a publication on a given topic |
| He masterfully controls lighting technology and working with combined light |
| He masterfully controls lighting technology and working with combined light |
| It handles any creative task in the field of advertising photography |
| It handles any creative task in the field of advertising photography |
| teaching methods |
|---|
| Knowledge |
|---|
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Teamwork |
| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| Analysis of a work of art |
| Analysis of a work of art |
| Individual work of students |
| Teamwork |
| Individual work of students |
| assessment methods |
|---|
| Analysis of the student's performance |
| Analysis of the student's performance |
| Grade (Using a grade system) |
| Analysis of a work of art |
| Analysis of a work of art |
| Grade (Using a grade system) |
|
Recommended literature
|
-
Edice knih Pro Lighting, všechny svazky.
-
Je zadávána individuálně podle charakteru úkolu.
-
Všechny dostupné fotografické monografie týkající se konkrétního tématu.
-
JINDRA, Jan. Reklamní a produktová fotografie. Praha: Computer Press, 2011. ISBN 9788025131121.
-
LEIBOVITZ, Annie. Annie Leibovitz at Work Hardcover.. London: The Random House Group, 2011. ISBN 978022408757.
-
POHRIBNÝ, Jan. Kreativní barva.. Brno: Zoner Press, 2016. ISBN 9788074133329.
|