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Lecturer(s)
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Course content
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- Complex concept of visual production - It is necessary to get acquainted with specific subjects in the selected study program. AS is offered in 8 different ateliers
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Learning activities and teaching methods
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Activities related to graphics and visual arts
- Participation in classes
- 24 hours per semester
- Home preparation for classes
- 24 hours per semester
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| prerequisite |
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| Knowledge |
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| Theoretical and practical knowledge of the basics of photography or graphic design. Submission of portfolio of works focusing on graphic design or advertising photography, or other design specialization |
| Theoretical and practical knowledge of the basics of photography or graphic design. Submission of portfolio of works focusing on graphic design or advertising photography, or other design specialization |
| The student is able to realize and defend his/her own ideas. |
| The student is able to realize and defend his/her own ideas. |
| at least on a general level, orient yourself in basic concepts has basic knowledge of the issue of creation in the given studio |
| at least on a general level, orient yourself in basic concepts has basic knowledge of the issue of creation in the given studio |
| is familiar with the basics of the history of the field |
| is familiar with the basics of the history of the field |
| has an idea about the use of the obtained information within the scope of his profession |
| has an idea about the use of the obtained information within the scope of his profession |
| Skills |
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| is familiar with the basic technique used in the given studio |
| is familiar with the basic technique used in the given studio |
| He has a basic idea of work in the chosen studio |
| He has a basic idea of work in the chosen studio |
| He is at least able to master the technique of the chosen studio |
| He is at least able to master the technique of the chosen studio |
| It controls at least simple programs for the post-production of digital photography |
| It controls at least simple programs for the post-production of digital photography |
| He has basic knowledge of the use of light in the exterior in the case of an internship in the advgertising photography studio |
| He has basic knowledge of the use of light in the exterior in the case of an internship in the advgertising photography studio |
| learning outcomes |
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| Knowledge |
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| The student is well informed in selectid specialization - Using appropriate means, the student is capable of interpreting partial tasks and bring in his own creative opinion and originality |
| The student is well informed in selectid specialization - Using appropriate means, the student is capable of interpreting partial tasks and bring in his own creative opinion and originality |
| The student can identify and describe the basic terms associated with the selected field and internship studio. |
| The student can identify and describe the basic terms associated with the selected field and internship studio. |
| The student can analyze and evaluate trends and changes in the field of the chosen field of studio internship. |
| The student can analyze and evaluate trends and changes in the field of the chosen field of studio internship. |
| The student can characterize and compare different types of approaches in the field of the chosen studio. |
| The student can characterize and compare different types of approaches in the field of the chosen studio. |
| has a deeper knowledge of the history of the chosen field |
| has a deeper knowledge of the history of the chosen field |
| Skills |
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| The student can apply various methods and procedures in the preparation and implementation of projects/products at the given studio. |
| The student can apply various methods and procedures in the preparation and implementation of projects/products at the given studio. |
| The student can obtain, analyze and interpret data about the users/visitors of the given product/project. |
| The student can obtain, analyze and interpret data about the users/visitors of the given product/project. |
| The student can design and create a product/project implementation plan in accordance with the given topic and requirements |
| The student can design and create a product/project implementation plan in accordance with the given topic and requirements |
| He masters at least partially the skills acquired during the internship within his field |
| He masters at least partially the skills acquired during the internship within his field |
| He is able to master the relevant technique in the chosen studio |
| He is able to master the relevant technique in the chosen studio |
| teaching methods |
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| Knowledge |
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| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| assessment methods |
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| Analysis of creative works (Music, visual arts, literature) |
| Analysis of creative works (Music, visual arts, literature) |
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Recommended literature
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Edice knih Pro Lighting, všechny svazky, různé obrazové publikace, reklamní časopisy.
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Je zadávána individuálně podle charakteru úkolu.
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Samara, Timothy. Grafický design : základní pravidla a způsoby jejich porušování. V Praze : Slovart, 2008. ISBN 978-80-7391-030-3.
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