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Lecturer(s)
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Course content
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- Complex concept of visual production - It is necessary to get acquainted with specific subjects in the selected study program. AS is offered in 8 different ateliers
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Learning activities and teaching methods
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Activities related to graphics and visual arts
- Participation in classes
- 24 hours per semester
- Home preparation for classes
- 24 hours per semester
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| prerequisite |
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| Knowledge |
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| Theoretical and practical knowledge of the basics of photography or graphic design. Submission of portfolio of works focusing on graphic design or advertising photography, or other design specialization . |
| Theoretical and practical knowledge of the basics of photography or graphic design. Submission of portfolio of works focusing on graphic design or advertising photography, or other design specialization . |
| The student is able to realize and defend his/her own ideas. |
| The student is able to realize and defend his/her own ideas. |
| is introduced to the basics of the history of photography |
| is introduced to the basics of the history of photography |
| he masters the theoretical foundations of photographic creation |
| he masters the theoretical foundations of photographic creation |
| has an idea about the use of the obtained information within the scope of his profession |
| has an idea about the use of the obtained information within the scope of his profession |
| Skills |
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| It controls basic information about photographic activity |
| It controls basic information about photographic activity |
| He is at least able to master the basics of photography |
| He is at least able to master the basics of photography |
| has basic skills in the use of lighting technology |
| has basic skills in the use of lighting technology |
| It controls at least simple programs for the post-production of digital photography |
| It controls at least simple programs for the post-production of digital photography |
| He has basic knowledge of the use of light in the exterior |
| He has basic knowledge of the use of light in the exterior |
| learning outcomes |
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| Knowledge |
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| - The student is well informed in selectid specialization - Using appropriate means, the student is capable of interpreting partial tasks and bring in his own creative opinion and originality |
| - The student is well informed in selectid specialization - Using appropriate means, the student is capable of interpreting partial tasks and bring in his own creative opinion and originality |
| The student is able to continuously develop own visual skills. |
| The student is able to continuously develop own visual skills. |
| is perfected in the theoretical foundations of photographic creation |
| is perfected in the theoretical foundations of photographic creation |
| he is more familiar with the possibilities of applying photography within his field of study |
| he is more familiar with the possibilities of applying photography within his field of study |
| he is better acquainted with the use of the obtained information within his profession |
| he is better acquainted with the use of the obtained information within his profession |
| is better acquainted with photographic work |
| is better acquainted with photographic work |
| Skills |
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| He is able to control the relevant photographic technique |
| He is able to control the relevant photographic technique |
| he has the ability to use the necessary lighting technology |
| he has the ability to use the necessary lighting technology |
| He has basic knowledge about the use of light in the exterior |
| He has basic knowledge about the use of light in the exterior |
| It controls the programs used in the post-production of digital photography |
| It controls the programs used in the post-production of digital photography |
| He masters at least partially the use of photography within his field |
| He masters at least partially the use of photography within his field |
| teaching methods |
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| Knowledge |
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| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| assessment methods |
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| Analysis of a work of art |
| Analysis of creative works (Music, visual arts, literature) |
| Analysis of creative works (Music, visual arts, literature) |
| Analysis of a work of art |
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Recommended literature
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Edice knih Pro Lighting, všechny svazky, různé obrazové publikace, reklamní časopisy.
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Je zadávána individuálně podle charakteru úkolu.
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Samara, Timothy. Grafický design : základní pravidla a způsoby jejich porušování. V Praze : Slovart, 2008. ISBN 978-80-7391-030-3.
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