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Lecturer(s)
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Course content
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- Working with representatives - Building up a photographic portfolio - Acquisition strategies of Czech and foreign photographers - Calculating photographic royalties and accounting agenda - Communication with advertising agency - Copyright and proprietary right - Web presentation
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Learning activities and teaching methods
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Monologic (Exposition, lecture, briefing)
- Home preparation for classes
- 6 hours per semester
- Participation in classes
- 14 hours per semester
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| prerequisite |
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| Knowledge |
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| Passing the lecture SPR1 |
| Passing the lecture SPR1 |
| learning outcomes |
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| The student has knowledge of presentation strategies, setting up own photographic studio, acquisition strategies, calculation of royalties and copyright law. |
| The student has knowledge of presentation strategies, setting up own photographic studio, acquisition strategies, calculation of royalties and copyright law. |
| Building up a photographic portfolio. |
| Building up a photographic portfolio. |
| Working with representatives. |
| Working with representatives. |
| Calculation of photographic royalties. |
| Calculation of photographic royalties. |
| Copyright and proprietary right. |
| Copyright and proprietary right. |
| Communication with the advertising agency. |
| Communication with the advertising agency. |
| Skills |
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| Communication |
| Communication |
| Editorial work |
| Editorial work |
| Calculation of royalties |
| Calculation of royalties |
| Copyright right |
| Copyright right |
| Cooperation with advertising agency |
| Cooperation with advertising agency |
| The student can communicate with an advertising agency. |
| The student can communicate with an advertising agency. |
| teaching methods |
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| Knowledge |
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| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| assessment methods |
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| Analysis of educational material |
| Analysis of educational material |
| Analysis of the student's performance |
| Analysis of the student's performance |
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Recommended literature
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