Course: Theory and Technology of Advertising Photography 5

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Course title Theory and Technology of Advertising Photography 5
Course code KARF/MD5TT
Organizational form of instruction Lecture + Seminary
Level of course Bachelor
Year of study not specified
Semester Winter
Number of ECTS credits 2
Language of instruction Czech
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Sobek Evžen, Ing. MgA.
Course content
Improving in quotations, building the structures of analytic texts, public presentations and defending the expert article.

Learning activities and teaching methods
Lecturing, Monologic (Exposition, lecture, briefing), Projection (static, dynamic)
  • Home preparation for classes - 15 hours per semester
  • Participation in classes - 26 hours per semester
prerequisite
Knowledge
Prerequisite for launching the study of this course is completion of all lectures of technological subjects.
Prerequisite for launching the study of this course is completion of all lectures of technological subjects.
learning outcomes
collecting informations from publications and internet
collecting informations from publications and internet
The student has practical experience of preparation, presentation and defence of a professional report.
The student has practical experience of preparation, presentation and defence of a professional report.
creating of the concept of the critical review
creating of the concept of the critical review
norms for the professional texts and reviews, quotations
norms for the professional texts and reviews, quotations
attachments and their structure
attachments and their structure
review presentation - lecture
review presentation - lecture
Skills
knows to search and sort informations
knows to search and sort informations
knows to form strategy and targets of the text
knows to form strategy and targets of the text
knows to prepare the lecture
knows to prepare the lecture
knows to add additional information - index. pictures, links
knows to add additional information - index. pictures, links
knows to present the lecture on a public venue
knows to present the lecture on a public venue
teaching methods
Knowledge
Projection (static, dynamic)
Monologic (Exposition, lecture, briefing)
Monologic (Exposition, lecture, briefing)
Lecturing
Lecturing
Projection (static, dynamic)
assessment methods
Grade (Using a grade system)
Grade (Using a grade system)
Oral examination
Text analysis
Text analysis
Preparation of a presentation
Preparation of a presentation
Oral examination
Written examination
Written examination
Recommended literature
  • Technické základy fotografie. 1. vyd. Praha : Komora fotografických živností, 2002. ISBN 8002014928.
  • ANG, Tom. Digital Photographer´s Handbook. Penguin Random House, 2016. ISBN 9780241238950.
  • BIERNÁTOVÁ, Olga a Jan SKŮPA. Bibliografické odkazy a citace dokumentů dle ČSN ISO 690 (01 0197) platné od 1. dubna 2011. Brno, 2011.
  • BLOCH, Christian. HDRI pro fotografy a počítačové grafiky. Brno, Zoner Press, 2007. ISBN 9788074130014.
  • BOLDIŠ, Petr. Bibliografické citace dokumentů podle ČSN ISO 690 a ČSN ISO 690-2: Část 1 ? Citace: metodika a obecná pravidla. Verze 3.3 c 1999?2004, poslední aktualizace 11. 11. 2004.. 2004.
  • JINDRA, Jan. Reklamní a produktová fotografie. Praha: Computer Press, 2011. ISBN 9788025131121.
  • PEGRAM, Billy. Fotomodeling. Brno : Computer Press, 2008. ISBN 9788025122327.
  • Pihan, R. Mistrovství práce s DSLR. 2006. ISBN 80-903210-8-9.
  • Pihan, R. Mistrovství práce se svštlem. IDIF, s.r.o. Praha, 2009. ISBN 978-80-87155-02-8.
  • Sucharda, Jan. Fotografický ateliér. 1. vyd. Brno : Zoner Press, 2010. ISBN 978-80-7413-088-5.
  • TAUSK, Petr et al. OE praktická fotografie. Praha, SNTL, 1972.
  • TAYLOR, David. The Advanced Photography Guide. Penguin Random House, 2018. ISBN 978024130192.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester