Course: Theory and Technology of Advertising Photography 3

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Course title Theory and Technology of Advertising Photography 3
Course code KARF/MD3TT
Organizational form of instruction Lecture + Seminary
Level of course Bachelor
Year of study not specified
Semester Winter
Number of ECTS credits 2
Language of instruction Czech
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Sobek Evžen, Ing. MgA.
Course content
- Historical development of photography room - Basic types and their characteristics - Classification of photographic camera based on formats, their basic differences - Physical basics of digital photography - CCD and CMOS, optical accessories, lenses, finders - Shutters, synchronization, camera accessories - Devices and methods of photographic image projection - General, black and white and colour sensitometry, exposition - Optical density and sensitometric characteristics of photographic materials

Learning activities and teaching methods
Lecturing, Monologic (Exposition, lecture, briefing), Projection (static, dynamic)
  • Home preparation for classes - 12 hours per semester
  • Participation in classes - 26 hours per semester
prerequisite
Knowledge
Prerequisite for launching the study of this course is completion of lectures on photochemistry and optics.
Prerequisite for launching the study of this course is completion of lectures on photochemistry and optics.
Skills
The student can work with the photographic technique that he normally uses.
The student can work with the photographic technique that he normally uses.
learning outcomes
Knowledge
The student has basic knowledge of analogue and digital cameras and their use.
The student has basic knowledge of analogue and digital cameras and their use.
can analog a digital photographic equipments and their use conditions
can analog a digital photographic equipments and their use conditions
can the construction parts of the photographic technique and principles of the contemporary digital recording
can the construction parts of the photographic technique and principles of the contemporary digital recording
can photograpic studio equipments
can photograpic studio equipments
can photographic accessories - filters, flash, PC, monitors, printers, beamers
can photographic accessories - filters, flash, PC, monitors, printers, beamers
can the darkroom photographic equipments
can the darkroom photographic equipments
Skills
can use analog and digital cameras suitable for their purpose
can use analog and digital cameras suitable for their purpose
can use the studio equipments
can use the studio equipments
knows how to choose the appropriate accessories for his task
knows how to choose the appropriate accessories for his task
can make prints in the darkroom
can make prints in the darkroom
can prepare a presentation of their photos
can prepare a presentation of their photos
teaching methods
Knowledge
Monologic (Exposition, lecture, briefing)
Monologic (Exposition, lecture, briefing)
Lecturing
Lecturing
Projection (static, dynamic)
Projection (static, dynamic)
assessment methods
Grade (Using a grade system)
Grade (Using a grade system)
Preparation of a presentation
Preparation of a presentation
Written examination
Oral examination
Oral examination
Written examination
Recommended literature
  • Student Filmmaker's Book. New York: Kodak Publications, 2002. ISBN 0-87985-800-1.
  • Technické základy fotografie. 1. vyd. Praha : Komora fotografických živností, 2002. ISBN 8002014928.
  • Clerc, L. Photography. The Camera and its Functions. London : The Focal Press, 1970. ISBN 0240506855.
  • Gregor, K. Konstrukce fotografických přístrojů. Praha : SPN, 1989.
  • Hoffmann, Z., et al. Bodová exponometrie. Praha FAMU, 1992.
  • Neff, Ondřej. Tajná kniha o digitální fotografii. 1. vyd. Brno : Unis, 2001. ISBN 8086097625.
  • Pihan, R. Mistrovství práce s DSLR. 2006. ISBN 80-903210-8-9.
  • Ponec, Jan. Digitální fotografie. 1. vyd. Olomouc : Univerzita Palackého, Přírodovědecká fakulta, 2002. ISBN 8024405334.
  • Roman Pihan. Mistrovství práce se světlem. Institut digitální fotografie, 2008. ISBN 978-80-87155-02-8.
  • Urban, M., Sklenář, Z. Základy senzitometrie. Praha : SPN, 1987.
  • Velkoborský, P. Zonální systém. Opava: Slezská univerzita, 1996. ISBN 80-85879-40-9.
  • Velkoborský, P.,Vermouzek, P. Exponometrie v analogové a digiální fotografii. Brno, Computer Press a.s., 2006. ISBN 80-251-1198-9.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester