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Lecturer(s)
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Course content
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1. - 2. photographing objects in the studio and in an improvised interior environment 3. - 4. methods of lighting and photography 5. - 6. interdisciplinary collaboration between graphic designer and photographer 7. - 8. lighting techniques, colour composition of images, history of photography 9. - 10. issues of table-top photography 11. - 12. workflow of advertising assignments 13. working with layout
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Learning activities and teaching methods
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- Term paper
- 15 hours per semester
- Participation in classes
- 13 hours per semester
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| prerequisite |
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| Knowledge |
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| He knows photographic technique, the basics of working with light and data processing. |
| He knows photographic technique, the basics of working with light and data processing. |
| Skills |
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| Independently photograph in the studio and outdoors and process image data in software. |
| Independently photograph in the studio and outdoors and process image data in software. |
| learning outcomes |
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| Knowledge |
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| methodology of product catalog concept |
| methodology of product catalog concept |
| design of a specific visual catalog solution |
| design of a specific visual catalog solution |
| production preparation - location, technology, personnel and technical support, data processing |
| production preparation - location, technology, personnel and technical support, data processing |
| realization of photos in the selected location |
| realization of photos in the selected location |
| data processing - postproduction |
| data processing - postproduction |
| Student gets skills of creating product photos using unconventional scene lighting both in exterior and interior. Student can create the product PR visual photo set and product presentation. |
| Student gets skills of creating product photos using unconventional scene lighting both in exterior and interior. Student can create the product PR visual photo set and product presentation. |
| Skills |
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| handles the process of creating a professional product catalog |
| handles the process of creating a professional product catalog |
| can conceptually prepare a catalog concept |
| can conceptually prepare a catalog concept |
| can proceed in such a way as to ensure the necessary quality of production |
| can proceed in such a way as to ensure the necessary quality of production |
| can process data in the necessary quality for handing over to a graphics studio |
| can process data in the necessary quality for handing over to a graphics studio |
| in cooperation with the graphic studio, he is able to ensure adequate printing of the catalog or video presentation of the product |
| in cooperation with the graphic studio, he is able to ensure adequate printing of the catalog or video presentation of the product |
| teaching methods |
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| Knowledge |
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| Work activities (Practical training) |
| Work activities (Practical training) |
| Skills |
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| Work activities (Practical training) |
| Work activities (Practical training) |
| assessment methods |
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| Knowledge |
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| Analysis of the student's portfolio |
| Analysis of the student's portfolio |
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Recommended literature
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základy práce. .
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Jan Pohribny. Kreativni svetlo ve fotografii. Brno, Zoner Press, 2012. ISBN 978-80-7413-143-1.
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POHRIBNÝ, J. Kreativní barva ve fotografii. Brno, 2016. ISBN 978-80-7413-332-9.
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Roman Pihan. Mistrovství práce se světlem. Institut digitální fotografie, 2008. ISBN 978-80-87155-02-8.
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