Course: Theory and Technology of Advertising Photography 1

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Course title Theory and Technology of Advertising Photography 1
Course code KARF/MD1TT
Organizational form of instruction Lecture + Seminary
Level of course Bachelor
Year of study not specified
Semester Winter
Number of ECTS credits 2
Language of instruction Czech
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
Course content
- Light, light sources - Basics of photometry and photometric units - Rules of light allumination and absorption, photochemical laws - Latent photographic picture, light absorption in iont crystals - Latent picture characteristics - Chemism of photographic development - Kinetics and mechanism of photographic development - Types of developers, composition and use - Photographic laboratory, requirements for equipment and work - Processing photographic materials - Specifics of processing colour negative material and black and white and colour inversion material - Types of photographic materials in the market, practical application - Practical exponometry, measurement of incident and reflected light, zonal system of exposition measurement

Learning activities and teaching methods
Lecturing, Monologic (Exposition, lecture, briefing), Projection (static, dynamic)
  • Home preparation for classes - 12 hours per semester
  • Participation in classes - 26 hours per semester
prerequisite
Knowledge
Prerequisite for launching the study of this course is a basic orientation in high school chemistry.
Prerequisite for launching the study of this course is a basic orientation in high school chemistry.
basic orientation in high school chemistry
basic orientation in high school chemistry
basic orientation in high school physics
basic orientation in high school physics
basic orientation in high school optics
basic orientation in high school optics
knows darkroom equipment
knows darkroom equipment
can handle chemicals
can handle chemicals
Skills
- purchase photographic materials - can prepare solutions - knows how to store chemicals - purchase darkroom accessories - buy film developing equipments
- purchase photographic materials - can prepare solutions - knows how to store chemicals - purchase darkroom accessories - buy film developing equipments
learning outcomes
Knowledge
The student has knowledge of basic physical and chemical processes in treatment of photographic images and is able to apply this theoretical knowledge when working with analogue photography.
The student has knowledge of basic physical and chemical processes in treatment of photographic images and is able to apply this theoretical knowledge when working with analogue photography.
has detailed knowledge of BW photographic papers
has detailed knowledge of BW photographic papers
has detailed knowledge of BW films
has detailed knowledge of BW films
has detailed knowledge of darkroom equipments
has detailed knowledge of darkroom equipments
has detailed knowledge of retouching equipments
has detailed knowledge of retouching equipments
has detailed how to store photographic materials
has detailed how to store photographic materials
Skills
can make BW photographic print
can make BW photographic print
can handle various sorts of BW photographic papers
can handle various sorts of BW photographic papers
can develop BW film
can develop BW film
can retouch BW Photographic print
can retouch BW Photographic print
can retouch colour print
can retouch colour print
teaching methods
Knowledge
Monologic (Exposition, lecture, briefing)
Lecturing
Projection (static, dynamic)
Lecturing
Projection (static, dynamic)
Monologic (Exposition, lecture, briefing)
assessment methods
Preparation of a presentation
Preparation of a presentation
Grade (Using a grade system)
Grade (Using a grade system)
Written examination
Written examination
Oral examination
Oral examination
Recommended literature
  • Student Filmmaker's Book. New York: Kodak Publications, 2002. ISBN 0-87985-800-1.
  • Technické základy fotografie. 1. vyd. Praha : Komora fotografických živností, 2002. ISBN 8002014928.
  • Hedgecoe, J. Velká kniha fotografie. Praha: Svojtka a Vašut, 1996. ISBN 80-7180-056-2.
  • Hoffmann, Z., Krejčí, A., Šofr, J. Bodová exponometrie. Praha: FAMU, 1992.
  • Kulhánek, J. Fotografie v praxi. Praha: Orbis, 1960.
  • Macek, J., Paspa, K. Fotografický receptář. Prah: SNTL, 1958.
  • NOVOTNÝ, Petr. Fotochemie - Upravený studijní text pro posluchače I. ročníku ARF FMK. ARF FMK UTB v elektronické podobě, 2012.
  • Pihan, R. Mistrovství práce s DSLR. 2006. ISBN 80-903210-8-9.
  • Pihan, R. Mistrovství práce se svštlem. IDIF, s.r.o. Praha, 2009. ISBN 978-80-87155-02-8.
  • RENNER, Eric. Pinhole Photography from historic technique to digital application. Elsevier Amsterdam, Oxford, 2009. ISBN 978024081047.
  • SUCHARDA, Jan. Fotografický ateliér. Brno, Zoner Press, 2010. ISBN 9788074130885.
  • ŠIMEK, Jaroslav. Techniky fotografie. Praha, NAMU, 2003. ISBN 8073319136.
  • Šmok, J., Pecák, J. Barevná fotografie. Praha: SNTL, 1978.
  • Tušl, J. Fotografie - fotochemie a technologie, 1.část. Praha: SPN, 1989.
  • Urban, M. Filmová laboratoř. Praha: FAMU, 2001. ISBN 80-85883-78-3.
  • Velkoborský, P. Zonální systém. Opava: Slezská univerzita, 1996. ISBN 80-85879-40-9.
  • Velkoborský, P.,Vermouzek, P. Exponometrie v analogové a digiální fotografii. Brno, Computer Press a.s., 2006. ISBN 80-251-1198-9.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester