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Lecturer(s)
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Course content
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1. Introduction to the studio: basic equipment, its operation and use - tripods, flashes, softboxes, umbrellas, special accessories, photographic backgrounds, light table 2. Introduction to available photographic equipment and its operation: cameras, lenses, tripods, filters, flashes, accessories 3.-4. Working with light in the studio: the nature of light, basic lighting setups, practical photography using student products 5.-6. Color in product photography: different light sources, the principle of foreground x background, basic formulas for working with color - monochrome, contrast, accent, harmony. Theoretical explanation supplemented with practical demonstrations in studio arrangements 7-8. Outdoor product photography: choice of environment, daylight vs. artificial light, lighting combinations, twilights, external flash 9. Experimental techniques: long exposures, unconventional compositions, second shutter curtain, lighting combinations, color distortion of the scene 10. Glass photography: stable light sources vs. studio flashes, clear vs. colored glass 11.-12. Software image editing: basic and advanced exposure and color corrections, local adjustments - masking, geometry control, special effects 13. Preparing data for final output in print and online presentations: sizes, color spaces, color profiles, sharpening - practical examples of implementations for various target media
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Learning activities and teaching methods
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- Participation in classes
- 26 hours per semester
- Home preparation for classes
- 24 hours per semester
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| prerequisite |
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| Knowledge |
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| Basic knowledge in photography. |
| Basic knowledge in photography. |
| learning outcomes |
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| The student can define the differences in photographic equipment. |
| The student can define the differences in photographic equipment. |
| The student can describe exposure measurement methods. |
| The student can describe exposure measurement methods. |
| The student can define developing processes. |
| The student can define developing processes. |
| The student can explain trick techniques. |
| The student can explain trick techniques. |
| The student can describe different methods of lighting. |
| The student can describe different methods of lighting. |
| Skills |
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| The student can create a picture using classical technology. |
| The student can create a picture using classical technology. |
| Student to design the correct exposure. |
| Student to design the correct exposure. |
| The student can develop a black and white film. |
| The student can develop a black and white film. |
| The student can develop a black and white film. |
| The student can develop a black and white film. |
| The student can create the right lighting for a photographic image. |
| The student can create the right lighting for a photographic image. |
| teaching methods |
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| Knowledge |
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| Analysis of a work of art |
| Analysis of a work of art |
| Skills |
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| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| assessment methods |
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| Knowledge |
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| Analysis of a work of art |
| Analysis of a work of art |
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Recommended literature
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Jan Jindra. Reklamní a produktová fotografie. Brno, 2011. ISBN 978-80-251-3112-1.
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Pihan, R. Mistrovství práce s DSLR. 2006. ISBN 80-903210-8-9.
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POHRIBNÝ, Jan. Kreativní světlo ve fotografii. Zoner Press, Brno, 2011. ISBN 978-80-7413-143-1.
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Roman Pihan. Mistrovství práce se světlem. Institut digitální fotografie, 2008. ISBN 978-80-87155-02-8.
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