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Lecturer(s)
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Course content
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1. - 2. Creating a set of photographs for a designer or design studio 3. - 4. Photographing product photos - tabletop, flatlay 5. Product photography set inside or outside 6. - 7. Working with multiple subjects - composition, styling. (Using e.g. Zikmund Villa or similar spaces in Zlín) 8. Deepening knowledge of editing in Photoshop. 9. - 10. Other photo editing options, applications and online editors 11. - 12. Creating small graphics for a potential client in Canva or similar. 13. Consultation of work in progress, finalizing work.
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Learning activities and teaching methods
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Demonstration, Activities related to graphics and visual arts, Practice exercises
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| prerequisite |
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| Knowledge |
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| Basic knowledge of the work with DSLR camera. Basic knowledge of the work in program photoshop. |
| Basic knowledge of the work with DSLR camera. Basic knowledge of the work in program photoshop. |
| learning outcomes |
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| At the same time, he is familiar with the advantages and risks of digital imaging, and can compare both variants (analog photography included in the KARF/ARF2 technical exercises and digital media), and choose the suitable method for his upcoming projects. |
| Student gets an overview and basic orientation in the Capture One software environment. He will be able to prepare, capture and finalize the desired table-top scene. At the same time, he is familiar with the advantages and risks of digital imaging, and can compare both variants (analog photography included in the KARF/ARF2 technical exercises and digital media), and choose the suitable method for his upcoming projects. |
| Student gets an overview and basic orientation in the Capture One software environment. He will be able to prepare, capture and finalize the desired table-top scene. At the same time, he is familiar with the advantages and risks of digital imaging, and can compare both variants (analog photography included in the KARF/ARF2 technical exercises and digital media), and choose the suitable method for his upcoming projects. |
| At the same time, he is familiar with the advantages and risks of digital imaging, and can compare both variants (analog photography included in the KARF/ARF2 technical exercises and digital media), and choose the suitable method for his upcoming projects. |
| Can describe how to prepare his shooting equipment for work. |
| Can describe how to prepare his shooting equipment for work. |
| Can name at least 3 types of online self-presentation and how to use them. |
| Can name at least 3 types of online self-presentation and how to use them. |
| Name and explain usage of advanced retouch tools in Photoshop software. |
| Name and explain usage of advanced retouch tools in Photoshop software. |
| Skills |
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| Create a creative moodboard containing the key elements of the visual. |
| Create a creative moodboard containing the key elements of the visual. |
| Carry out advertising photography of the product outside the studio using different lighting methods. |
| Carry out advertising photography of the product outside the studio using different lighting methods. |
| Use Photoshop's photo retouching tools and use them to edit photos. |
| Use Photoshop's photo retouching tools and use them to edit photos. |
| Present the resulting photos and evaluate the correctness of procedures. |
| Present the resulting photos and evaluate the correctness of procedures. |
| Choose appropriate photos to present your work on social networks, websites or in the press. |
| Choose appropriate photos to present your work on social networks, websites or in the press. |
| teaching methods |
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| Knowledge |
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| Practice exercises |
| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| Practice exercises |
| Demonstration |
| Demonstration |
| assessment methods |
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| Analysis of creative works (Music, visual arts, literature) |
| Grade (Using a grade system) |
| Grade (Using a grade system) |
| Analysis of creative works (Music, visual arts, literature) |
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Recommended literature
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edice knih Pro Lighting. .
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FAULNKNER Andrew, CHAVEZ Conrad. Adobe Photoshop CC: Oficiální výukový kurz.. Computer Press. ISBN 9788025147412.
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JINDRA, Jan. Reklamní a produktová fotografie. Praha: Computer Press, 2011. ISBN 9788025131121.
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