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Lecturer(s)
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Course content
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The course focuses on the possible methods and technical aspects of presenting a design work depending on its characteristics. The content of this semester is to gain practical experience in the presentation of a collaborative design project. The student will become part of a team responsible for the preparation and execution of a presentation of a selected design project, being personally responsible for a defined part of the presentation.
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Learning activities and teaching methods
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Individual work of students
- Participation in classes
- 20 hours per semester
- Home preparation for classes
- 20 hours per semester
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| prerequisite |
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| Knowledge |
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| comprehensive orientation in product areas |
| comprehensive orientation in product areas |
| Skills |
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| distinguish product areas on the basis of their complex characteristics |
| distinguish product areas on the basis of their complex characteristics |
| learning outcomes |
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| Knowledge |
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| list the basic components of the presentation of a design work |
| list the basic components of the presentation of a design work |
| describe the rules for assembling a homogeneous collection of design works |
| describe the rules for assembling a homogeneous collection of design works |
| characterise the principles applicable to the preparation of graphic backgrounds for promotional materials and other printed materials |
| characterise the principles applicable to the preparation of graphic backgrounds for promotional materials and other printed materials |
| define the basic principles of correct product illumination |
| define the basic principles of correct product illumination |
| explain the main differences between the various world and domestic exhibition events |
| explain the main differences between the various world and domestic exhibition events |
| Skills |
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| identify emerging trends in the presentation of design work |
| identify emerging trends in the presentation of design work |
| select an appropriate exhibition event based on the analysis |
| select an appropriate exhibition event based on the analysis |
| design a display that appropriately highlights the benefits of the product or collection of products on display |
| design a display that appropriately highlights the benefits of the product or collection of products on display |
| use conventional and progressive technologies in the presentation of design work |
| use conventional and progressive technologies in the presentation of design work |
| successfully promote the design solution or product collection |
| successfully promote the design solution or product collection |
| teaching methods |
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| Knowledge |
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| Individual work of students |
| Individual work of students |
| assessment methods |
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| Analysis of a presentation given by the student |
| Analysis of a presentation given by the student |
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Recommended literature
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Bhaskaran, Lakshmi. Podoby moderního designu. Praha, Slovart, 2007. ISBN 978-80-7209-864-4.
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PELCL, Jiří. Design: od myšlenky k realizaci. Vysoká škola uměleckoprůmyslová v Praze, 2012.
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Polster, B., Neumanová, C., Schuler, M., Leven, F. AZ Lexikon moderního designu.. Praha: Nakladatelství Slovart, s. r. o., 2008. ISBN 978-80-7391-080-8.
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