| Course title | Fashion marketing 2 |
|---|---|
| Course code | KAOD/FSMK2 |
| Organizational form of instruction | Lecture + Seminary |
| Level of course | Bachelor |
| Year of study | not specified |
| Semester | Summer |
| Number of ECTS credits | 2 |
| Language of instruction | Czech |
| Status of course | unspecified |
| Form of instruction | Face-to-face |
| Work placements | This is not an internship |
| Recommended optional programme components | None |
| Lecturer(s) |
|---|
|
| Course content |
|
1. Specific tools of fashion marketing 2. History of fashion weeks 3. Current marketing trends of fashion weeks 4. History, development and current situation of fashion magazines 5. Specifics of advertising in the fashion industry 6. Public Relations and its application to fashion business 7. Celebrity Endorsement 8. Visual Merchandising 9. Tools of Fashion Presentation in Film 10. Personal selling and its specifics according to individual categories of fashion brands 11. Trends in online shopping 12. Current trends in fashion marketing 13. Sustainability and its importance in fashion marketing
|
| Learning activities and teaching methods |
| unspecified |
| Recommended literature |
|
|
| Study plans that include the course |
| Faculty | Study plan (Version) | Category of Branch/Specialization | Recommended semester |
|---|