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Lecturer(s)
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Harantová Lenka, Ing. Ph.D.
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Course content
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1. Product development and launch 2. Specifics of luxury fashion brand management 3. Brand management 4. Working with the fashion business media 5. Human resource management 6. Managerial roles, management styles 7. Motivating employees 8. Teamwork in management 9. Communication skills of a manager 10. Self and time management 11. Ethical aspects of the fashion industry 12. Sustainability as a fashion management tool 13. Presentation of seminar papers
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Learning activities and teaching methods
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- Participation in classes
- 13 hours per semester
- Term paper
- 12 hours per semester
- Home preparation for classes
- 12 hours per semester
- Preparation for course credit
- 13 hours per semester
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| prerequisite |
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| Knowledge |
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| Basic orientation in Fashion Management. |
| Basic orientation in Fashion Management. |
| Skills |
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| Prerequisities are not set. |
| Prerequisities are not set. |
| learning outcomes |
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| Knowledge |
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| Launch a new product |
| Launch a new product |
| Describe brand building tools |
| Describe brand building tools |
| Define aspects of ethical and sustainable fashion management |
| Define aspects of ethical and sustainable fashion management |
| Analyse working with the media in the fashion business |
| Analyse working with the media in the fashion business |
| Explain the specifics of managing luxury fashion brands |
| Explain the specifics of managing luxury fashion brands |
| teaching methods |
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| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Teamwork |
| Teamwork |
| Individual work of students |
| Individual work of students |
| Skills |
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| Dealing with situational issues - learning in situations |
| Dealing with situational issues - learning in situations |
| assessment methods |
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| Knowledge |
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| Preparation of a presentation |
| Preparation of a presentation |
| Analysis of seminar paper |
| Analysis of seminar paper |
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Recommended literature
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GEHLHAR, Mary. The fashion designer survival guide: start and run your own fashion business. New York: Kaplan. 2021.
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HAUNEROVÁ, Klára, Vladimíra KHELEROVÁ a Zuzana ŠIMONOVSKÁ. Fashion management. Praha: Grada, 2019. ISBN 9788027121137.
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JIN, Byoungho a Elena CEDROLA. Fashion branding and communication: core strategies of European luxury brands. New York: Palgrave Macmillan. 2017.
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JIN, Byoungho a Elena CEDROLA. Product innovation in the global fashion industry. New York: Palgrave Macmillan. 2018.
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