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Lecturer(s)
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Harantová Lenka, Ing. Ph.D.
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Course content
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1. Definition of basic concepts in the field of fashion 2. Fundamentals of management 3. History and development of the fashion market 4. Fashion market in the world 5. The fashion market in the Czech Republic 6. Business models 7. Business formats 8. Current trends in retail 9. Business plan 10. SWOT analysis 11. Competitor analysis 12. Other basic managerial analyses 13. Presentation of seminar papers
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Learning activities and teaching methods
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- Home preparation for classes
- 12 hours per semester
- Term paper
- 12 hours per semester
- Preparation for course credit
- 13 hours per semester
- Participation in classes
- 13 hours per semester
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| prerequisite |
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| Knowledge |
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| Basic orientation in Fashion Management. |
| Basic orientation in Fashion Management. |
| Skills |
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| Prerequisities are not set. |
| Prerequisities are not set. |
| learning outcomes |
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| Knowledge |
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| Define business models and formats |
| Define business models and formats |
| Describe the history and evolution of the fashion market |
| Describe the history and evolution of the fashion market |
| Analyse the clothing market in the world and the Czech Republic |
| Analyse the clothing market in the world and the Czech Republic |
| Prepare a SWOT analysis |
| Prepare a SWOT analysis |
| Describe the business plan |
| Describe the business plan |
| teaching methods |
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| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Individual work of students |
| Individual work of students |
| Teamwork |
| Teamwork |
| Skills |
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| Dealing with situational issues - learning in situations |
| Dealing with situational issues - learning in situations |
| assessment methods |
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| Knowledge |
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| Preparation of a presentation |
| Preparation of a presentation |
| Analysis of seminar paper |
| Analysis of seminar paper |
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Recommended literature
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BURNS, Leslie Davis a Kathy K. MULLET. The business of fashion: designing, manufacturing, and marketing. Sixth edition. New York: Fairchild books, 2020. ISBN 978-1-5013-6100-5.
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Fashionary. The fashion business manual: an illustrated guide to building a fashion brand. Hong Kong: Fashionary, 2021. ISBN 978-988-77109-7-4.
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HAUNEROVÁ, Klára, Vladimíra KHELEROVÁ a Zuzana ŠIMONOVSKÁ. Fashion management. Praha: Grada, 2019. ISBN 9788027121137.
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CHOI, Tsan-Ming. Fashion supply chain management: industry and business analysis. Hershey: Business Science. 2012.
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