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Lecturer(s)
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Klouzková Alice, MgA. PhD.
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Petříčková Kristýna, doc. MgA. Ph.D.
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Course content
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- Complex concept of visual production - It is necessary to get acquainted with specific subjects in the selected study program. AS is offered in 8 different ateliers
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Learning activities and teaching methods
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Activities related to graphics and visual arts
- Participation in classes
- 24 hours per semester
- Home preparation for classes
- 24 hours per semester
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| prerequisite |
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| Knowledge |
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| Theoretical and practical knowledge of the basics of photography or graphic design. Submission of portfolio of works focusing on graphic design or advertising photography. |
| Theoretical and practical knowledge of the basics of photography or graphic design. Submission of portfolio of works focusing on graphic design or advertising photography. |
| learning outcomes |
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| - The student is able to realize demanding assignments within the required quality and deadline |
| - The student is able to realize demanding assignments within the required quality and deadline |
| - technical knowledge |
| - technical knowledge |
| - material knowledge |
| - material knowledge |
| - realization of vision and ideas |
| - realization of vision and ideas |
| - business communication |
| - business communication |
| - finalization of the proposal |
| - finalization of the proposal |
| Skills |
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| - research skills |
| - research skills |
| - analytical thinking |
| - analytical thinking |
| - methodology |
| - methodology |
| - design skills |
| - design skills |
| - technical skills |
| - technical skills |
| teaching methods |
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| Knowledge |
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| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| assessment methods |
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| Analysis of creative works (Music, visual arts, literature) |
| Analysis of creative works (Music, visual arts, literature) |
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Recommended literature
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Edice knih Pro Lighting, všechny svazky, různé obrazové publikace, reklamní časopisy.
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Je zadávána individuálně podle charakteru úkolu.
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Samara, Timothy. Grafický design : základní pravidla a způsoby jejich porušování. V Praze : Slovart, 2008. ISBN 978-80-7391-030-3.
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