Lecturer(s)
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Klouzková Alice, MgA. PhD.
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Petříčková Kristýna, doc. MgA. Ph.D.
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Course content
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- Complex concept of visual production - It is necessary to get acquainted with specific subjects in the selected study program. AS is offered in 8 different ateliers
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Learning activities and teaching methods
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Activities related to graphics and visual arts
- Participation in classes
- 24 hours per semester
- Home preparation for classes
- 24 hours per semester
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prerequisite |
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Knowledge |
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Theoretical and practical knowledge of the basics of photography or graphic design. Submission of portfolio of works focusing on graphic design or advertising photography. |
Theoretical and practical knowledge of the basics of photography or graphic design. Submission of portfolio of works focusing on graphic design or advertising photography. |
learning outcomes |
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- The student is able to realize demanding assignments within the required quality and deadline |
- The student is able to realize demanding assignments within the required quality and deadline |
- technical knowledge |
- technical knowledge |
- material knowledge |
- material knowledge |
- realization of vision and ideas |
- realization of vision and ideas |
- business communication |
- business communication |
- finalization of the proposal |
- finalization of the proposal |
Skills |
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- research skills |
- research skills |
- analytical thinking |
- analytical thinking |
- methodology |
- methodology |
- design skills |
- design skills |
- technical skills |
- technical skills |
teaching methods |
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Knowledge |
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Activities related to graphics and visual arts |
Activities related to graphics and visual arts |
assessment methods |
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Analysis of creative works (Music, visual arts, literature) |
Analysis of creative works (Music, visual arts, literature) |
Recommended literature
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Edice knih Pro Lighting, všechny svazky, různé obrazové publikace, reklamní časopisy.
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Je zadávána individuálně podle charakteru úkolu.
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Samara, Timothy. Grafický design : základní pravidla a způsoby jejich porušování. V Praze : Slovart, 2008. ISBN 978-80-7391-030-3.
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