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Lecturer(s)
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Juřicová Karolína, Mgr.
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Lukášová Veronika, Mgr. PhD.
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Course content
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Introduction Definitions 1. The way of selling art 1.1. Sales gallery 1.2. Auction halls in the Czech Republic 1.3. Global auction halls 1.4. Auctions vs Internet sales 2. Collectors 2.1. Legislation, building a collection 2.2. The rise of private collectors 2.3. Important private collections in the Czech Republic 2.4. Rise of private museums 3. Art market indices 3.1. Use of indices: evaluation, investment, overview 3.2. Czech index - Art Plus 3.3. World Indices - Artprice, Artnet, Art Market Research 4. Art as an investment 4.1. Collectors and appreciation of artwork 4.2. Financial Funds (Pro Arte) 4.3. Financial Exchange Model (Artstaq) 4.4. Investment loans (Mecenaeas)
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Learning activities and teaching methods
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Lecturing, Dialogic (Discussion, conversation, brainstorming)
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| learning outcomes |
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| Knowledge |
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| Understanding the fundamental structure of the art market ? Able to describe dynamics between the primary and secondary market and how is sale of art conducted in these markets Familiarity with the main international and Czech galleries and auction houses Basic principles of art collecting and main international and Czech collectors Overview of the international and Czech art market metrics Comprehension of the concept of art as an alternative investment |
| Understanding the fundamental structure of the art market ? Able to describe dynamics between the primary and secondary market and how is sale of art conducted in these markets Familiarity with the main international and Czech galleries and auction houses Basic principles of art collecting and main international and Czech collectors Overview of the international and Czech art market metrics Comprehension of the concept of art as an alternative investment |
| Skills |
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| Successful orientation in the art market and forces that shape it Critical approach to understanding artist's cultural value vs market price Confidence in approaching the (demystified) art market individuals and companies with well formulated research objectives Ability to use analytic tools for quantitive and qualitive art market research Capacity to identify appropriate research resources to write analysis on selected artist |
| Successful orientation in the art market and forces that shape it Critical approach to understanding artist's cultural value vs market price Confidence in approaching the (demystified) art market individuals and companies with well formulated research objectives Ability to use analytic tools for quantitive and qualitive art market research Capacity to identify appropriate research resources to write analysis on selected artist |
| teaching methods |
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| Knowledge |
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| Dialogic (Discussion, conversation, brainstorming) |
| Lecturing |
| Dialogic (Discussion, conversation, brainstorming) |
| Lecturing |
| assessment methods |
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| Preparation of a presentation, giving a presentation |
| Preparation of a presentation, giving a presentation |
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Recommended literature
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Thompson, Don. Jak prodat vycpaného žraloka (za 12 miliónů dolarů). Zlín, 2010. ISBN 978-80-87162-58-3.
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TŘEŠTÍK, Michael. Umění sbírat umění. Praha: Gasset, 2010. ISBN 978-80-87079-09-0.
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