|
Lecturer(s)
|
|
|
|
Course content
|
1. Vision, mission, and goals of companies operating in the cultural and creative industries and digital culture. 2. The importance of human potential and corporate culture. 3. The process of designing and implementing a business model - Business Process Management methodology. 4. Examples of good practice, gathering data for your own business model. 5. Field trip - tour of a selected company in the cultural and creative industries. 6. B2C-based business models. 7. B2B-based business models. 8. The role of the public sector in entrepreneurship in the cultural and creative industries, B2G business model. 9. Detailed analysis of the existing business model of the cultural and creative industries. 10. Individual work - design of your own business model. 11. Individual work - design of your own business model. 12. Defense of your own business model in a colloquium.
|
|
Learning activities and teaching methods
|
Lecturing, Dialogic (Discussion, conversation, brainstorming)
- Participation in classes
- 26 hours per semester
- Preparation for course credit
- 24 hours per semester
|
| prerequisite |
|---|
| Knowledge |
|---|
| Basic orientation in the world and art market. |
| Basic orientation in the world and art market. |
| Skills |
|---|
| Prerequisites not specified |
| Prerequisites not specified |
| learning outcomes |
|---|
| Knowledge |
|---|
| The student uses the necessary amount of knowledge and develops the ability to take critical opinions and formulate theoretical and practical concepts. |
| The student uses the necessary amount of knowledge and develops the ability to take critical opinions and formulate theoretical and practical concepts. |
| Skills |
|---|
| 1) Student is able to define the basics of market types and describe their characteristics. 2) Student is able to define the basics of business relationships and contracts types and describe their characteristics. 3) Student is able to explain the socio-economic benefits of cultural and creative industries. 4) Student is able to characterize internal and external customer segments in each applications of cultural and creative industries. 5) Student is able to explain the Lean Canvas creation methodology in the conditions of cultural and creative industries. |
| 1) Student is able to define the basics of market types and describe their characteristics. 2) Student is able to define the basics of business relationships and contracts types and describe their characteristics. 3) Student is able to explain the socio-economic benefits of cultural and creative industries. 4) Student is able to characterize internal and external customer segments in each applications of cultural and creative industries. 5) Student is able to explain the Lean Canvas creation methodology in the conditions of cultural and creative industries. |
| teaching methods |
|---|
| Knowledge |
|---|
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Lecturing |
| Lecturing |
| assessment methods |
|---|
| Oral examination |
| Oral examination |
| Analysis of seminar paper |
| Analysis of seminar paper |
|
Recommended literature
|
-
Hazdra, A. Skvělé služby: jak dělat služby, které vaše zákazníky nadchnou. Praha, 2013. ISBN 978-80-247-4711-8.
-
OSTERWALDER, Alexander a Yves PIGNEUR. Tvorba business modelů: příručka pro vizionáře, inovátory a všechny, co se nebojí výzev. Brno: BizBooks, 2012. ISBN 978-80-265-0025-4.
-
PRIESTLEY, Daniel. Revoluce v podnikání - nebojte se zbohatnout na tom, co vás baví. Praha, 2015. ISBN 978-80-247-5421-5.
-
ŠAFROVÁ DRÁŠILOVÁ, Alena. Základy úspěšného podnikání. Praha, 2019. ISBN 978-80-271-2182-3.
|