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Lecturer(s)
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Děkanovská Irena, PhDr. Ph.D.
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Course content
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The course is supplemented by a seminar in which students will develop the acquired knowledge in group work, discussion and creative thinking. The economic aspect of management is supported by an interactive approach, where students choose a strategy for the application of their own cultural enterprise in order to gain a foothold in the market of culture and art. At the same time, the market is made up of other teammates on the market so that all players have the same entry conditions and can make strategic decisions about their next business. This creates an economic and managerial performance that is in line with creative thinking and applies the systemic aspects of the thinking of cultural managers. - Introduction to art management - Cultural policy - PR strategy, work with the media and the public - Project cycle - Fundraising - Branding - Organization and strategic planning
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Learning activities and teaching methods
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Lecturing, Dialogic (Discussion, conversation, brainstorming)
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| prerequisite |
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| Knowledge |
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| Basic orientation in the world and art market. |
| Basic orientation in the world and art market. |
| learning outcomes |
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| - define the field of arts management in the field of cultural management in the Czech Republic - describe types of cultural and arts organisations from the perspective of Pestoff's triangle - define the basic objectives of an organisation according to its type and its social role - relate the concept of arts management to major EU programmes - knowledge of the process of creating a case study |
| - define the field of arts management in the field of cultural management in the Czech Republic - describe types of cultural and arts organisations from the perspective of Pestoff's triangle - define the basic objectives of an organisation according to its type and its social role - relate the concept of arts management to major EU programmes - knowledge of the process of creating a case study |
| Skills |
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| - locating a specific organisation - describe its objectives after studying public sources (annual reports, strategic plans) - compare the objectives with information on the organisation's operations - search available sources for information on potential financial resources - make basic arguments using the terms found |
| - locating a specific organisation - describe its objectives after studying public sources (annual reports, strategic plans) - compare the objectives with information on the organisation's operations - search available sources for information on potential financial resources - make basic arguments using the terms found |
| teaching methods |
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| Knowledge |
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| Lecturing |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Lecturing |
| assessment methods |
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| Preparation of a presentation |
| Preparation of a presentation |
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Recommended literature
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ARANDA, Julieta, WOOD, Brian Kuan, VIDOKLE, Anton (eds.). Are You Working Too Much? Post-Fordism, Precarity, and the Labor of Art. New York: E-flux, 2011. ISBN 978-1-934105-31-3.
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BALADRÁN, Zbyněk, HAVRÁNEK, Vít, KREJČOVÁ, Věra(eds.). Atlas transformace. Praha: Tranzit, 2009. ISBN 978-80-87259-03-0.
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BELTING, Hans. Konec dějin umění. Praha: Mladá fronta, 2000.
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BRAY, Ilona. Effective Fundraising for Nonprofits: Real-World Strategies That Work. Berkley: NOLO, 2013. ISBN 978-1413319231.
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CIKÁNEK, Martin (ed.). Kreativní průmysly příležitost pro novou ekonomiku. Praha: Divadelní ústav, 2013. ISBN 978-80-7008-274-4.
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Hagoort, Giep. Umělecký management v podnikatelském stylu. 1. vyd. V Praze : KANT pro AMU, 2009. ISBN 978-80-7437-008-3.
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Johnová, R. Marketing kulturního dědictví a umění - Art marketing v praxi. Praha: Grada Publishing, a.s., 2008. ISBN 978-80-247-2724-0.
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Kolesár, Zdeno. Kapitoly z dějin designu. V českém jazyce vyd. 2., dopl. a rev. V Praze : Vysoká škola uměleckoprůmyslová, 2009. ISBN 978-80-86863-28-3.
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McLUHAN, Marshall. Člověk, media a elektronická kultura. Brno Jota, 2008. ISBN 978-80-7217-128-6.
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MORGANOVÁ, Pavlína, NEKVINDOVÁ, Terezie, SVATOŠOVÁ, Dagmar, ŠEVČÍK, Jiří (eds. České umění 1980 ? 2010. Praha: Akademie výtvarných umění, 2012. ISBN 978-80-87108-26-0.
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MUIR, Gregor. Lucky Kunst: The Story of YBA. Londýn: Aurum Press Ltd., 2009. ISBN 1845133900.
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NEUMEIER, Marty. Brand Gap. Litomyšl: H.R.G. s.r.o., 2005. ISBN 978-80-254-2150-5.
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THOMPSON, Dan. Jak prodat vycpaného žraloka (za 12 milionů dolarů). Zlín: KNIHA ZLÍN, 2010. ISBN 978-80-87162-58-3.
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Virilio, Paul. Informatická bomba. Červený Kostelec : Pavel Mervart, 2004. ISBN 80-86818-04-7.
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