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Lecturer(s)
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Děkanovská Irena, PhDr. Ph.D.
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Course content
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1. Introduction to the subject: brief historical development of tourism, landmark events, trends 2. Defining cultural tourism, its position in relation to tourism, and organizational background 3. Terminology, measurement, and evaluation of cultural tourism 4. Social science context of cultural tourism 5. Organizational tools and procedures on the supply side 6. Evaluation of the potential of cultural tourism (attractiveness, stakeholders) 7. Multiplier effects of the economic potential of cultural attractions 8. Marketing management of cultural tourism destinations 9. Cultural tourism product 10. Cultural routes, EHMK - examples of cultural products 11. The guide as a mediator of cultural contacts 12. Organizational tools and procedures on the demand side 13. Segmentation of cultural tourism target groups, consumer behavior, motivation
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Learning activities and teaching methods
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- Participation in classes
- 13 hours per semester
- Home preparation for classes
- 20 hours per semester
- Preparation for course credit
- 17 hours per semester
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| prerequisite |
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| Knowledge |
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| Prerequisities are not set. |
| Prerequisities are not set. |
| Skills |
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| Prerequisities are not set. |
| Prerequisities are not set. |
| teaching methods |
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| Activating (Simulation, games, dramatization) |
| Activating (Simulation, games, dramatization) |
| assessment methods |
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| Knowledge |
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| Didactic test |
| Didactic test |
| Preparation of a presentation |
| Preparation of a presentation |
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Recommended literature
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BURNS P. M., NOVELLI, M. Tourism and Social Identities: Global Frameworks and Local Realities. 2006. ISBN 0080450741.
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HOLEŠINSKÁ, Andrea. Destinační management: umění rozvíjet destinaci. Brno: MUNI, 2022. ISBN 978-80-271-3218-8.
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JAROLÍMKOVÁ, Liběna a VANÍČEK, Jiří. Kulturní cestovní ruch v České republice. Praha: Oeconomica, nakladatelství VŠE, 2019. ISBN 978-80-245-2345-3.
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MACCANNELL, Dean. The tourist: a new theory of the leisure class. London: Macmillan, 1976.
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RICHARDS, Greg, ed. Cultural tourism: global and local perspectives. New York: Haworth Hospitality Press, 2007. ISBN 978-0-7890-3117-4.
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