Lecturer(s)
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Vázalová Gartnerová Eva, Mgr. Ph.D.
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Ovčáčková Jana, Mgr. Ph.D.
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Štraneková Mária, doc. Mgr. art. ArtD.
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Course content
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1. What to notice in the gallery from the perspective of professional 2. The exhibition team 3. Marketing - promotion, advertising and public relations 4. Texts for the exhibition 5. Media relations 6. Example press release 7. Basics of editorial activity 8. Loan Agreement 9. Insurance of works 10. Grant literacy 11. Grant form 12. Grant budget
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Learning activities and teaching methods
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Lecturing, Dialogic (Discussion, conversation, brainstorming)
- Participation in classes
- 12 hours per semester
- Home preparation for classes
- 40 hours per semester
- Preparation for course credit
- 48 hours per semester
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prerequisite |
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Knowledge |
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Knowledge of general history and history of art on a secondary-school level. |
Knowledge of general history and history of art on a secondary-school level. |
learning outcomes |
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The student is able to practically apply the acquired advanced knowledge, critically review and formulate theoretical concepts. |
The student is able to practically apply the acquired advanced knowledge, critically review and formulate theoretical concepts. |
Students are familiar with the basic principles of creating and implementing cultural projects. |
Students are familiar with the basic principles of creating and implementing cultural projects. |
Students are familiar with the basic procedures in fundraising and sponsoring cultural projects. |
Students are familiar with the basic procedures in fundraising and sponsoring cultural projects. |
Students are familiar with the basic procedures in grant management and sourcing financial resources for cultural projects. |
Students are familiar with the basic procedures in grant management and sourcing financial resources for cultural projects. |
Students are familiar with the basic aspects of legal management in cultural production. |
Students are familiar with the basic aspects of legal management in cultural production. |
Skills |
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Students can plan and organize cultural projects effectively. |
Students can plan and organize cultural projects effectively. |
Students can communicate efficiently with potential partners, sponsors, and grant organizations. |
Students can communicate efficiently with potential partners, sponsors, and grant organizations. |
Students can prepare quality project documentation and grant proposals. |
Students can prepare quality project documentation and grant proposals. |
Students can manage legal procedures in cultural production and comply with laws and regulations. |
Students can manage legal procedures in cultural production and comply with laws and regulations. |
Students can create and implement effective marketing strategies in cultural production. |
Students can create and implement effective marketing strategies in cultural production. |
teaching methods |
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Knowledge |
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Lecturing |
Dialogic (Discussion, conversation, brainstorming) |
Dialogic (Discussion, conversation, brainstorming) |
Lecturing |
assessment methods |
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Oral examination |
Oral examination |
Recommended literature
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Bourriaud, Nicolas. Altermodern Tate Trienal. London: Tate Publishing, 2009. London: Tate Publishing, 2009.
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Didi-Huberman, Georges. Nynfa moderna.. Praha: Fra, 2008.
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Didi-Huberman, Georges. Před časem.. Praha: Nakladatel:Barrister & Principal, 2008.
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Foucault, Michel. Myšlení vnějšku. Praha, 2003.
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GOMBRICH, Ernst, Hans. Umění a iluze: studie o psychologii obrazového znázorňování.. Praha, Odeon,, 1985. ISBN 01-525-85.
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GOODMAN, Nelson. Jazyky umění. Nástin teorie symbolů. Praha, 2007. ISBN 978-80-200-1519-8.
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Krtička Jan; Prošek, Jan. Dokumentace umění. Ústí nad Labem: FUD UJEP, 2013.
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LIŠKA, Pavel; SEDLÁKOVÁ, Radomíra (eds). Umění a architektura dnes.. Liberec, Fakulta architektury Technické.
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