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Lecturer(s)
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Gartnerová Eva, Mgr. Ph.D.
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Štraneková Mária, doc. Mgr. art. ArtD.
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Course content
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What to notice in the gallery from the perspective of professional The exhibition team Marketing - promotion, advertising and public relations Texts for the exhibition Media relations Example press release Basics of editorial activity Loan Agreement Insurance of works Grant literacy Grant form Grant budget
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Learning activities and teaching methods
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Lecturing, Dialogic (Discussion, conversation, brainstorming)
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| prerequisite |
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| Knowledge |
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| Knowledge of general history and history of art on a secondary-school level. |
| Knowledge of general history and history of art on a secondary-school level. |
| learning outcomes |
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| The student is able to practically apply the acquired advanced knowledge, critically review and formulate theoretical concepts. |
| The student is able to practically apply the acquired advanced knowledge, critically review and formulate theoretical concepts. |
| Students are familiar with the basic principles of creating and implementing cultural projects. |
| Students are familiar with the basic principles of creating and implementing cultural projects. |
| Students are familiar with the basic procedures in fundraising and sponsoring cultural projects. |
| Students are familiar with the basic procedures in fundraising and sponsoring cultural projects. |
| Students are familiar with the basic procedures in grant management and sourcing financial resources for cultural projects. |
| Students are familiar with the basic procedures in grant management and sourcing financial resources for cultural projects. |
| Students are familiar with the basic aspects of legal management in cultural production. |
| Students are familiar with the basic aspects of legal management in cultural production. |
| Skills |
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| Students can plan and organize cultural projects effectively. |
| Students can plan and organize cultural projects effectively. |
| Students can communicate efficiently with potential partners, sponsors, and grant organizations. |
| Students can communicate efficiently with potential partners, sponsors, and grant organizations. |
| Students can prepare quality project documentation and grant proposals. |
| Students can prepare quality project documentation and grant proposals. |
| Students can manage legal procedures in cultural production and comply with laws and regulations. |
| Students can manage legal procedures in cultural production and comply with laws and regulations. |
| Students can create and implement effective marketing strategies in cultural production. |
| Students can create and implement effective marketing strategies in cultural production. |
| teaching methods |
|---|
| Knowledge |
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| Lecturing |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Lecturing |
| assessment methods |
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| Oral examination |
| Oral examination |
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Recommended literature
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Bourriaud, Nicolas. Altermodern Tate Trienal. London: Tate Publishing, 2009. London: Tate Publishing, 2009.
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Didi-Huberman, Georges. Nynfa moderna.. Praha: Fra, 2008.
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Didi-Huberman, Georges. Před časem.. Praha: Nakladatel:Barrister & Principal, 2008.
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Foucault, Michel. Myšlení vnějšku. Praha, 2003.
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GOMBRICH, Ernst, Hans. Umění a iluze: studie o psychologii obrazového znázorňování.. Praha, Odeon,, 1985. ISBN 01-525-85.
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GOODMAN, Nelson. Jazyky umění. Nástin teorie symbolů. Praha, 2007. ISBN 978-80-200-1519-8.
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Krtička Jan; Prošek, Jan. Dokumentace umění. Ústí nad Labem: FUD UJEP, 2013.
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LIŠKA, Pavel; SEDLÁKOVÁ, Radomíra (eds). Umění a architektura dnes.. Liberec, Fakulta architektury Technické.
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