|
Lecturer(s)
|
-
Ovčáčková Jana, Mgr. Ph.D.
-
Vázalová Gartnerová Eva, Mgr. Ph.D.
-
Štraneková Mária, doc. Mgr. art. ArtD.
|
|
Course content
|
The second semester of Sustainable Cultural Production develops more advanced student competencies across five modules focused on strategic direction, international frameworks, communication, innovation and evaluation. The opening module explores leadership and strategic planning, demonstrating how cultural managers can act as agents of change by embedding sustainability into long term institutional strategies and cultural policy. The next module examines European funding frameworks, introducing Creative Europe, Erasmus plus, Horizon Europe and Green Deal projects while emphasising the increasing importance of ecological strategies in grant applications. The third module addresses communication and audience engagement, focusing on green storytelling and participatory methods that can influence consumer behaviour among audiences and partners. The fourth module features advanced international case studies such as Ars Electronica, Tate Modern and ZKM Karlsruhe, encouraging students to analyse innovative sustainability practices and consider how they might be adapted to the Czech context. The final module centres on developing an atelier project and evaluating its environmental and social impacts through indicators, impact analysis and peer review, equipping students with the ability to design and critically assess sustainable cultural production in practice.
|
|
Learning activities and teaching methods
|
Lecturing, Dialogic (Discussion, conversation, brainstorming)
- Participation in classes
- 12 hours per semester
- Home preparation for classes
- 40 hours per semester
- Preparation for course credit
- 48 hours per semester
|
| prerequisite |
|---|
| Knowledge |
|---|
| Knowledge of the history and history of art of the bachelor's degree. Orientation in the Czech and European institutional gallery environment. |
| Knowledge of general history and history of art on a secondary-school level. |
| Knowledge of general history and history of art on a secondary-school level. |
| Knowledge of the history and history of art of the bachelor's degree. Orientation in the Czech and European institutional gallery environment. |
| A graduate will have deep knowledge of the principles of sustainability in the context of the cultural and creative industries. |
| A graduate will have deep knowledge of the principles of sustainability in the context of the cultural and creative industries. |
| They will know and understand the Sustainable Development Goals SDG 2030 and the principles of the New European Bauhaus and their relevance for cultural production. |
| They will know and understand the Sustainable Development Goals SDG 2030 and the principles of the New European Bauhaus and their relevance for cultural production. |
| They will be able to critically reflect on the impact of cultural production on the environment and society. |
| They will be able to critically reflect on the impact of cultural production on the environment and society. |
| They will have knowledge of innovative solutions and models for more sustainable functioning of the cultural and creative industries. |
| They will have knowledge of innovative solutions and models for more sustainable functioning of the cultural and creative industries. |
| Skills |
|---|
| The graduate will be able to apply sustainability principles to the creation, presentation and distribution of cultural and creative works. |
| The graduate will be able to apply sustainability principles to the creation, presentation and distribution of cultural and creative works. |
| They will be able to critically evaluate the environmental and social impacts of cultural projects. |
| They will be able to critically evaluate the environmental and social impacts of cultural projects. |
| They will be able to design and implement innovative projects with regard to sustainability principles. |
| They will be able to design and implement innovative projects with regard to sustainability principles. |
| They will be able to communicate effectively about sustainability issues in the cultural sphere with both professional and general audiences. |
| They will be able to communicate effectively about sustainability issues in the cultural sphere with both professional and general audiences. |
| learning outcomes |
|---|
| Knowledge |
|---|
| The student is able to practically apply the acquired advanced knowledge, critically review and formulate theoretical concepts. |
| The student is able to practically apply the acquired advanced knowledge, critically review and formulate theoretical concepts. |
| The student is able to identify key factors and trends in the financing of cultural institutions. |
| The student is able to identify key factors and trends in the financing of cultural institutions. |
| Define basic terminology associated with Arts Management |
| Define basic terminology associated with Arts Management |
| The student is familiar with the basic principles and techniques of marketing and promotion of cultural events. |
| The student is able to explain basic terminology in the field of cultural and creative industries |
| The student is able to explain basic terminology in the field of cultural and creative industries |
| The student is familiar with the basic principles and techniques of marketing and promotion of cultural events. |
| The student will describe and characterize the institutional world of art and its impact on the cultural sphere. |
| The student has acquired basic terms from the field of grant policy and sponsorship in culture. |
| The student has acquired basic terms from the field of grant policy and sponsorship in culture. |
| The student will describe and characterize the institutional world of art and its impact on the cultural sphere. |
| Student je schopen analyzovat a hodnotit účinnost finančních a marketingových strategií v kulturních institucích. |
| The student will be able to define and explain the positive and negative impacts that affect the cultural sphere. |
| The student will be able to define and explain the positive and negative impacts that affect the cultural sphere. |
| Student je schopen analyzovat a hodnotit účinnost finančních a marketingových strategií v kulturních institucích. |
| The student will list and describe the basic elements involved in organizing cultural events. |
| The student will list and describe the basic elements involved in organizing cultural events. |
| Skills |
|---|
| The student is able to design a financial plan for a cultural event or project. |
| The student will be able to propose and create their own project in the field of cultural and creative industries. |
| The student is able to design a financial plan for a cultural event or project. |
| The student will be able to propose and create their own project in the field of cultural and creative industries. |
| The student has the ability to create an effective marketing strategy for a cultural event or project. |
| The student has the ability to create an effective marketing strategy for a cultural event or project. |
| The student will be able to apply their knowledge in organizing cultural events and projects. |
| The student will be able to apply their knowledge in organizing cultural events and projects. |
| The student is able to identify suitable funding sources and grant programs for cultural institutions. |
| The student will be able to implement their own project in the training gallery. |
| The student will be able to implement their own project in the training gallery. |
| The student is able to identify suitable funding sources and grant programs for cultural institutions. |
| The student will be able to solve problems related to the organization of cultural events. |
| The student will be able to solve problems related to the organization of cultural events. |
| The student is able to analyze and evaluate the effectiveness of financial and marketing strategies in cultural institutions. |
| The student is able to analyze and evaluate the effectiveness of financial and marketing strategies in cultural institutions. |
| The student has the ability to solve problems and conflicts in the field of financing and marketing of cultural events and projects. |
| The student has the ability to solve problems and conflicts in the field of financing and marketing of cultural events and projects. |
| teaching methods |
|---|
| Knowledge |
|---|
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Lecturing |
| Lecturing |
| Educational trip |
| Educational trip |
| Teamwork |
| Teamwork |
| assessment methods |
|---|
| Oral examination |
| Oral examination |
| Preparation of a presentation |
| Preparation of a presentation |
| Background research |
| Background research |
|
Recommended literature
|
-
Bourriaud, Nicolas. Altermodern Tate Trienal. London: Tate Publishing, 2009. London: Tate Publishing, 2009.
-
Didi-Huberman, Georges. Nynfa moderna.. Praha: Fra, 2008.
-
Didi-Huberman, Georges. Před časem.. Praha: Nakladatel:Barrister & Principal, 2008.
-
FILIPOVÁ, Marta a Matthew RAMPLEY. Možnosti vizuálních studií: obrazy, texty, interpretace. Brno: Společnost pro odbornou literaturu - Barrister & Principal, 2007. ISBN 978-80-87029-26-8.
-
Foucault, Michel. Myšlení vnějšku. Praha, 2003.
-
GOMBRICH, Ernst, Hans. Umění a iluze: studie o psychologii obrazového znázorňování.. Praha, Odeon,, 1985. ISBN 01-525-85.
-
GOODMAN, Nelson. Jazyky umění. Nástin teorie symbolů. Praha, 2007. ISBN 978-80-200-1519-8.
-
Graham Gordon. Filosofie umění. Praha, 2004. ISBN 978-80-85947-53-3.
-
HORÁČEK, R. Galerijní animace a zprostředkovávání umění. Brno: Cerm, 1998. ISBN 80-7204-084-7.
-
Koleček Michal. Okraj Obrazu. Ústí nad Labem, 2005. ISBN 80-7044-728-1.
-
Krtička Jan; Prošek, Jan. Dokumentace umění. Ústí nad Labem: FUD UJEP, 2013.
-
LIŠKA, Pavel; SEDLÁKOVÁ, Radomíra (eds). Umění a architektura dnes.. Liberec, Fakulta architektury Technické.
-
Mikš, František. Gombrich : porozumět umění a jeho dějinám : ke stému výročí narození E.H. Gombricha. Brno : Barrister & Principal : Masarykova univerzita, Filozofická fakulta, 2009. ISBN 978-80-87029-57-2.
-
PETROVÁ, Eva. Výstavy v čase proměn. České Budějovice, gallery, 2009. ISBN 978-8086-990-75.
-
Sýkorová Lenka. Konečně spolu, Česká nezávislá galerijní scéna 1990? 2011. Ústí nad Labem: FUD UJEP, 2011. Ústí nad Labem: FUD UJEP, 2011. ISBN 978-80-7414-419-6.
-
VESELÁ, Romana, ed. Místo sdílené uměním. Ústí nad Labem, 2014.
-
VESELÁ, Romana, ed. Pozice kurátor: poznámky správců umění a designu. Ústí nad Labem: Fakulta umění a designu Univerzity Jana Evangelisty Purkyně, 2016.
|