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Lecturer(s)
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Ovčáčková Jana, Mgr. Ph.D.
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Vázalová Gartnerová Eva, Mgr. Ph.D.
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Štraneková Mária, doc. Mgr. art. ArtD.
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Course content
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1. What to notice in the gallery from the perspective of professional 2. The exhibition team 3. Marketing - promotion, advertising and public relations 4. Texts for the exhibition 5. Media relations 6. Example press release 7. Basics of editorial activity 8. Loan Agreement 9. Insurance of works 10. Grant literacy 11. Grant form 12. Grant budget
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Learning activities and teaching methods
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Lecturing, Dialogic (Discussion, conversation, brainstorming)
- Participation in classes
- 12 hours per semester
- Home preparation for classes
- 40 hours per semester
- Preparation for course credit
- 48 hours per semester
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| prerequisite |
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| Knowledge |
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| Knowledge of general history and history of art on a secondary-school level. |
| Knowledge of general history and history of art on a secondary-school level. |
| learning outcomes |
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| The student is able to practically apply the acquired advanced knowledge, critically review and formulate theoretical concepts. |
| The student is able to practically apply the acquired advanced knowledge, critically review and formulate theoretical concepts. |
| The student is able to identify key factors and trends in the financing of cultural institutions. |
| The student is able to identify key factors and trends in the financing of cultural institutions. |
| The student is familiar with the basic principles and techniques of marketing and promotion of cultural events. |
| The student is familiar with the basic principles and techniques of marketing and promotion of cultural events. |
| The student has acquired basic terms from the field of grant policy and sponsorship in culture. |
| The student has acquired basic terms from the field of grant policy and sponsorship in culture. |
| Student je schopen analyzovat a hodnotit účinnost finančních a marketingových strategií v kulturních institucích. |
| Student je schopen analyzovat a hodnotit účinnost finančních a marketingových strategií v kulturních institucích. |
| Skills |
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| The student is able to design a financial plan for a cultural event or project. |
| The student is able to design a financial plan for a cultural event or project. |
| The student has the ability to create an effective marketing strategy for a cultural event or project. |
| The student has the ability to create an effective marketing strategy for a cultural event or project. |
| The student is able to identify suitable funding sources and grant programs for cultural institutions. |
| The student is able to identify suitable funding sources and grant programs for cultural institutions. |
| The student is able to analyze and evaluate the effectiveness of financial and marketing strategies in cultural institutions. |
| The student is able to analyze and evaluate the effectiveness of financial and marketing strategies in cultural institutions. |
| The student has the ability to solve problems and conflicts in the field of financing and marketing of cultural events and projects. |
| The student has the ability to solve problems and conflicts in the field of financing and marketing of cultural events and projects. |
| teaching methods |
|---|
| Knowledge |
|---|
| Lecturing |
| Lecturing |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| assessment methods |
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| Oral examination |
| Oral examination |
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Recommended literature
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FILIPOVÁ, Marta a Matthew RAMPLEY. Možnosti vizuálních studií: obrazy, texty, interpretace. Brno: Společnost pro odbornou literaturu - Barrister & Principal, 2007. ISBN 978-80-87029-26-8.
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Graham Gordon. Filosofie umění. Praha, 2004. ISBN 978-80-85947-53-3.
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HORÁČEK, R. Galerijní animace a zprostředkovávání umění. Brno: Cerm, 1998. ISBN 80-7204-084-7.
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Koleček Michal. Okraj Obrazu. Ústí nad Labem, 2005. ISBN 80-7044-728-1.
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Krtička Jan; Prošek, Jan. Dokumentace umění. Ústí nad Labem: FUD UJEP, 2013.
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VESELÁ, Romana, ed. Místo sdílené uměním. Ústí nad Labem, 2014.
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VESELÁ, Romana, ed. Pozice kurátor: poznámky správců umění a designu. Ústí nad Labem: Fakulta umění a designu Univerzity Jana Evangelisty Purkyně, 2016.
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