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Lecturer(s)
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Štraneková Mária, doc. Mgr. art. ArtD.
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Course content
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1. Introduction to the subject. Definition of cultural industries, definitions of terms and basic issues 2. Communication of global brands and CCI 3. Advertising, branding, and strategy in CCI 4. Artistic and musical activities - galleries, festivals, exhibitions 5. Presentation and networking platforms for cultural and creative industries 6. Traditional forms of communication and presentation (fashion, art, design, and visual media, etc.) 7. Current trends and forms of presentation on social media, the phenomenon of influencers 8. World exhibitions, fashion fairs, market evolution, geopolitics, and industry 9. Excursions 10. Product design, advertising, and gaming industry 11. Cultural institutions, political organizations, and KKP 12. Virtual reality and virtual fashion
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Learning activities and teaching methods
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- Participation in classes
- 26 hours per semester
- Home preparation for classes
- 12 hours per semester
- Preparation for course credit
- 12 hours per semester
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| prerequisite |
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| Knowledge |
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| Prerequisities are not set. |
| Prerequisities are not set. |
| learning outcomes |
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| - Forms of communication between different sectors of the cultural and creative industries |
| Understanding methods and strategies for effective communication and marketing of local brands in cultural and creative sectors. |
| Understanding methods and strategies for effective communication and marketing of local brands in cultural and creative sectors. |
| - Forms of communication between different sectors of the cultural and creative industries |
| - knowledge of how the world's design and visual industries shows work, |
| Knowledge of the principles of online space functioning, social media, and their use for marketing purposes. |
| - knowledge of how the world's design and visual industries shows work, |
| Knowledge of the principles of online space functioning, social media, and their use for marketing purposes. |
| Awareness of the creation, distribution, and analysis of multimedia content and its role in the gaming industry. |
| Awareness of the creation, distribution, and analysis of multimedia content and its role in the gaming industry. |
| -the use of online space and social networks |
| -the use of online space and social networks |
| Knowledge of the New European Bauhaus concept and its application in modern cultural and creative projects. |
| Knowledge of the New European Bauhaus concept and its application in modern cultural and creative projects. |
| - marketing and branding of individual creatives, artists and brands |
| - marketing and branding of individual creatives, artists and brands |
| Awareness of practical examples of effective communication and marketing in fashion, design, film, and game design. |
| Awareness of practical examples of effective communication and marketing in fashion, design, film, and game design. |
| Skills |
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| -industry orientation |
| -industry orientation |
| Ability to effectively communicate and present various forms of cultural and creative sectors in real business and cultural environments. |
| Ability to effectively communicate and present various forms of cultural and creative sectors in real business and cultural environments. |
| Skill in utilizing online space and social media for communication and marketing of local brands and projects. |
| - ability to communicate in KODK areas |
| - ability to communicate in KODK areas |
| Skill in utilizing online space and social media for communication and marketing of local brands and projects. |
| - effective communication of new business ideas with the visual arts and other arts and marketing disciplines |
| Ability to create and analyze content in the field of multimedia and the gaming industry |
| - effective communication of new business ideas with the visual arts and other arts and marketing disciplines |
| Ability to create and analyze content in the field of multimedia and the gaming industry |
| Skill in collaborating with experts from various artistic and marketing fields on new business ideas. |
| Skill in collaborating with experts from various artistic and marketing fields on new business ideas. |
| - practical application of communication skills |
| - practical application of communication skills |
| Ability to apply theoretical knowledge to practical examples of significant companies and projects. |
| Ability to apply theoretical knowledge to practical examples of significant companies and projects. |
| teaching methods |
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| Knowledge |
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| Educational trip |
| Educational trip |
| Individual work of students |
| Individual work of students |
| Skills |
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| Lecturing |
| Lecturing |
| Teamwork |
| Teamwork |
| assessment methods |
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| Knowledge |
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| Preparation of a presentation |
| Preparation of a presentation |
| Conversation |
| Conversation |
| Analysis of a presentation given by the student |
| Analysis of a presentation given by the student |
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Recommended literature
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BEDNÁŘ, Pavel. Kreativní průmysly - příležitost pro novou ekonomiku. Praha, 2003. ISBN 978-80-7008-274-4.
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CAVIES, E. Richard. Creative Industries. Harvard University, 2002. ISBN 9780674008083.
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DAVIES, Rosamund. Introducing in Creative Industries. London, 2013. ISBN 1849205736.
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Howkins, John. The creative economy : how people make money from ideas. London ; New York : Penguin Group, 2002. ISBN 978-0-14-028794-3.
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SAINTILAN, P, SCHREIBER, D. Managing Organizations in the Creative Economy: Organizational Behaviour for the Cultural Sector. London, 2007. ISBN 978-1138184602.
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