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Lecturer(s)
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Děkanovská Irena, PhDr. Ph.D.
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Course content
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1. Introduction to art management 2. Cultural policy 3. Public Relations 4. Project cycle and fundraising 5. Branding and brand management
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Learning activities and teaching methods
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Lecturing, Dialogic (Discussion, conversation, brainstorming)
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| prerequisite |
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| Knowledge |
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| Basic orientation in the world and market of art. |
| Basic orientation in the world and market of art. |
| learning outcomes |
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| - define the field of arts management in the field of cultural management in the Czech Republic - describe types of cultural and arts organisations from the perspective of Pestoff's triangle - define the basic objectives of an organisation according to its type and its social role - relate the concept of arts management to major EU programmes - knowledge of the process of creating a case study |
| - define the field of arts management in the field of cultural management in the Czech Republic - describe types of cultural and arts organisations from the perspective of Pestoff's triangle - define the basic objectives of an organisation according to its type and its social role - relate the concept of arts management to major EU programmes - knowledge of the process of creating a case study |
| Skills |
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| - locating a specific organisation - describe its objectives after studying public sources (annual reports, strategic plans) - compare the objectives with information on the organisation's operations - search available sources for information on potential financial resources - make basic arguments using the terms found |
| - locating a specific organisation - describe its objectives after studying public sources (annual reports, strategic plans) - compare the objectives with information on the organisation's operations - search available sources for information on potential financial resources - make basic arguments using the terms found |
| teaching methods |
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| Knowledge |
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| Lecturing |
| Lecturing |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| assessment methods |
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| Preparation of a presentation |
| Preparation of a presentation |
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Recommended literature
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ALLISON, Michael, KAYE, Jude. Strategic Planning for Nonprofit Organizations. San Francisco: Wiley, 2005. ISBN 0471711594.
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BRAY, Ilona. Effective Fundraising for Nonprofits: Real-World Strategies That Work. Berkley: NOLO, 2013. ISBN 978-1413319231.
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CIKÁNEK, Martin (ed.). Kreativní průmysly příležitost pro novou ekonomiku. Praha: Divadelní ústav, 2013. ISBN 978-80-7008-274-4.
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Hagoort. Umělecký management v podnikatelském stylu. Praha, 2009. ISBN 978-80-7437-008-3.
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HORÁČEK, Radek (ed.). Veřejný diskurz výtvarného umění. Brno: Masarykova univerzita, 2012. ISBN 978-80-210-6133-0.
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Johnová, R. Marketing kulturního dědictví a umění - Art marketing v praxi.. Praha, 2008. ISBN 978-80-247-2724-0.
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Kolesár, Z. Kapitoly z dějin designu. Praha, 2005.
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Smolíková, M. Management umění. VŠUP, 2008. ISBN 978-80-86863-24-5.
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SRPOVÁ, J. Podnikatelský plán a strategie.. Praha: Grada, 2011. ISBN 978-80-247-4103-1.
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