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Lecturer(s)
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Oukropec Jindřich, Mgr. DiS.
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Course content
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1. Introduction to the issue, the information environment of the 21st century 2. Brand, branding, and brand management 3. Introduction to brand safety 4. Basic definition of disinformation 5. Propaganda, persuasive techniques 6. Psychological effects of the media 7. Disinformation and its influence 8. Disinformation as a crisis 9. Crisis communication 1: Image Repair Theory 10. Crisis communication 2: Situational crisis communication theory 11. Examples of commercial disinformation 1 12. Examples of commercial disinformation 2 13. Creating a crisis manual
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Learning activities and teaching methods
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- Participation in classes
- 13 hours per semester
- Preparation for course credit
- 37 hours per semester
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| prerequisite |
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| Knowledge |
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| Prerequisities are not set. |
| Prerequisities are not set. |
| Skills |
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| Prerequisities are not set. |
| Prerequisities are not set. |
| teaching methods |
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| Knowledge |
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| Lecturing |
| Lecturing |
| assessment methods |
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| Preparation of a presentation, giving a presentation |
| Preparation of a presentation, giving a presentation |
| Written examination |
| Written examination |
| Didactic test |
| Didactic test |
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Recommended literature
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ALLPORT, Gordon W.; POSTMAN, Leo. The psychology of rumor. Henry Holt and Comp, 1965. ISBN 9780846205647.
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COOMBS, W. Timothy; HOLLADAY, Sherry J. (ed.). ?The handbook of crisis communication. John Wiley & Sons, 2011. ISBN 978-1-4051-9441-9.
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HEJLOVÁ, Denisa. Public relations. Praha: Grada Publishing, 2016. ISBN 978-80-247-5022.
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JIRÁK, Jan; KÖPPLOVÁ, Barbara. ?Masová média: 2. Praha: Portál, 2009. ISBN 8026207432.
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JOWETT, Garth S.; O'DONNELL, Victoria. Propaganda & persuasion. Sage publications, 1992. ISBN 10 1412977827.
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KAHNEMAN, Daniel. Myšlení: rychlé a pomalé. V Brně: Jan Melvil, 2012. ISBN 978-80-87270-42-4.
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