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Lecturer(s)
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Chorý Ondřej, M. A. Ph.D.
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Course content
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participation in current assignments in the studio inter-studio cooperation visual systems wayfinding system own original projects in the field of graphic design cultural, social themes commercial theme
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Learning activities and teaching methods
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Activities related to graphics and visual arts
- Home preparation for classes
- 28 hours per semester
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| prerequisite |
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| Knowledge |
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| analysis of the assignment, research, context, solutions that meet the criteria of the relationship between form and content, orientation in the current technological development |
| analysis of the assignment, research, context, solutions that meet the criteria of the relationship between form and content, orientation in the current technological development |
| Skills |
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| The student is able to combine the technical aspects of GD with creative and individual work, perceives disciplinary overlaps and realizes his/her own vision through graphic means |
| The student is able to combine the technical aspects of GD with creative and individual work, perceives disciplinary overlaps and realizes his/her own vision through graphic means |
| learning outcomes |
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| Knowledge |
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| explain a graphic visual style as a system |
| explain a graphic visual style as a system |
| describe the current development of media in relation to graphic design |
| describe the current development of media in relation to graphic design |
| describe the design parameters of a wayfinding system |
| describe the design parameters of a wayfinding system |
| describe the specifics of outputs for print, digital and 3D environments |
| describe the specifics of outputs for print, digital and 3D environments |
| explain the impact of new technologies and software on the profession |
| explain the impact of new technologies and software on the profession |
| Skills |
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| design a visual style as a system |
| design a visual style as a system |
| design a wayfinding system |
| design a wayfinding system |
| apply style in the print, digital and 3D space |
| apply style in the print, digital and 3D space |
| present and explain the design |
| present and explain the design |
| design own project |
| design own project |
| teaching methods |
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| Knowledge |
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| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Skills |
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| Practice exercises |
| Practice exercises |
| Dealing with situational issues - learning in situations |
| Dealing with situational issues - learning in situations |
| assessment methods |
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| Knowledge |
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| Grade (Using a grade system) |
| Grade (Using a grade system) |
| Analysis of creative works (Music, visual arts, literature) |
| Analysis of creative works (Music, visual arts, literature) |
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Recommended literature
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Lorenz, Martin. Flexible Visual Systems. Slanted Publishers, 2021. ISBN 978-3948440305.
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Meggs, Philip,B. A HISTORY OF GRAPHIC DESIGN. 198-. ISBN 0-471-29.
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Mollerup, Per. MARKS OF EXCELLENCE. ISBN 0-7148-38381.
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WORLD TRADEMARKS. 100 YRS, 1. díl. ISBN 1-888001-08-9.
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WORLD TRADEMARKS. 100 YRS, 2. díl. ISBN 1-888001-09-7.
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