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Lecturer(s)
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Chorý Ondřej, M. A. Ph.D.
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Course content
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The course is implemented through individual practical exercises such as: redesign of a selected graphic entity typography of a publication, edition applied drawing and illustration pictorial guide, storyboard, comics visual style flexible visual style graphic branding
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Learning activities and teaching methods
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Activities related to graphics and visual arts
- Participation in classes
- 28 hours per semester
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| prerequisite |
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| Knowledge |
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| orientation in graphic design, typography, illustration, use of photography |
| orientation in graphic design, typography, illustration, use of photography |
| Skills |
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| Students have mastered the following skills: symbols and stylization in drawing, typographic and image composition (brand, logotype, layout of simple printed materials) and tasks related to the application of type and images in individual categories of graphic design. |
| Students have mastered the following skills: symbols and stylization in drawing, typographic and image composition (brand, logotype, layout of simple printed materials) and tasks related to the application of type and images in individual categories of graphic design. |
| learning outcomes |
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| Knowledge |
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| define parameters for typesetting |
| define parameters for typesetting |
| describe the structure of a book, magazine, publication |
| describe the structure of a book, magazine, publication |
| explain the visual hierarchy of the graphic design of a publication |
| explain the visual hierarchy of the graphic design of a publication |
| describe the materials and technology used |
| describe the materials and technology used |
| describe the workflow from research, concept to design, prototype and implementation |
| describe the workflow from research, concept to design, prototype and implementation |
| Skills |
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| design a visual style |
| design a visual style |
| text design |
| text design |
| design a printed publication |
| design a printed publication |
| design the layout of a book edition |
| design the layout of a book edition |
| use illustration and photography with typography |
| use illustration and photography with typography |
| teaching methods |
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| Knowledge |
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| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Skills |
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| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| Practice exercises |
| Practice exercises |
| assessment methods |
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| Knowledge |
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| Grade (Using a grade system) |
| Grade (Using a grade system) |
| Analysis of creative works (Music, visual arts, literature) |
| Analysis of creative works (Music, visual arts, literature) |
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Recommended literature
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M. Huebner, S. Ehmann, R. Klanten. Tactile: High Touch Visuals. Gestalten, 2007. ISBN 9783899552003.
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Meggs, Philip,B. A HISTORY OF GRAPHIC DESIGN. 198-. ISBN 0-471-29.
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Mollerup, Per. MARKS OF EXCELLENCE. ISBN 0-7148-38381.
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WORLD TRADEMARKS. 100 YRS, 1. díl. ISBN 1-888001-08-9.
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WORLD TRADEMARKS. 100 YRS, 2. díl. ISBN 1-888001-09-7.
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