|
Lecturer(s)
|
-
Chorý Ondřej, M. A. Ph.D.
|
|
Course content
|
pictograms, symbols logo, logotype typeface and typography illustrations photos additional graphics visual motif format composition contrast, rhythm shape and colour
|
|
Learning activities and teaching methods
|
Activities related to graphics and visual arts
- Participation in classes
- 28 hours per semester
|
| prerequisite |
|---|
| Knowledge |
|---|
| basic orientation in graphic design, typography, illustration, use of photography |
| basic orientation in graphic design, typography, illustration, use of photography |
| Skills |
|---|
| present a decent portfolio of work in graphic design or related art and design disciplines |
| present a decent portfolio of work in graphic design or related art and design disciplines |
| learning outcomes |
|---|
| Knowledge |
|---|
| describe the function of typeface and typography |
| describe the function of typeface and typography |
| describe the application of illustration and photography in graphic design |
| describe the application of illustration and photography in graphic design |
| explain the properties of format, composition in graphic design |
| explain the properties of format, composition in graphic design |
| explain the basics of the use of colour |
| explain the basics of the use of colour |
| describe own workflow |
| describe own workflow |
| Skills |
|---|
| functional use of typeface and typography in the design |
| functional use of typeface and typography in the design |
| apply illustrations and photographs in design |
| apply illustrations and photographs in design |
| work with format and composition properties in design |
| work with format and composition properties in design |
| suggest the use of colour |
| suggest the use of colour |
| determine own workflow |
| determine own workflow |
| teaching methods |
|---|
| Knowledge |
|---|
| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| Skills |
|---|
| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| assessment methods |
|---|
| Knowledge |
|---|
| Analysis of creative works (Music, visual arts, literature) |
| Analysis of creative works (Music, visual arts, literature) |
| Grade (Using a grade system) |
| Grade (Using a grade system) |
| Conversation |
| Conversation |
|
Recommended literature
|
-
Lorenz, Martin. Flexible Visual Systems. Slanted Publishers, 2021. ISBN 978-3948440305.
-
Meggs, Philip,B. A HISTORY OF GRAPHIC DESIGN. 198-. ISBN 0-471-29.
-
Mollerup, Per. MARKS OF EXCELLENCE. ISBN 0-7148-38381.
-
Olins, Wally. Brand new: nová podoba značek. Praha: Slovart, 2016. ISBN 9788075290472.
-
Olins, Wally. Corporate identity : making business strategy visible through design. London : Thames & Hudson, 1989. ISBN 0-500-27808-3.
-
WORLD TRADEMARKS. 100 YRS, 1. díl. ISBN 1-888001-08-9.
-
WORLD TRADEMARKS. 100 YRS, 2. díl. ISBN 1-888001-09-7.
|