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Lecturer(s)
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Noga Pavel, prof. Mgr. A. ArtD.
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Course content
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Course syllabus: - What all is visual communication - Useful graphics programs or what is worth buying and learning to use - How shapes and colors work - Figure, sign, symbol - Fonts and text signs and symbols in museum exhibitions - Orientation in public space - maps and orientation diagrams - Basics of typography - Promotional materials - posters, flyers - Publications - guides and catalogs - Basics of polygraphy - how to implement a printed publication - Issues of electronic publishing - Virtual and augmented reality and its use in museum and gallery practice - Means of communication between museums and visitors
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Learning activities and teaching methods
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Lecturing, Dialogic (Discussion, conversation, brainstorming), Activities related to graphics and visual arts
- Home preparation for classes
- 13 hours per semester
- Participation in classes
- 13 hours per semester
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| prerequisite |
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| Knowledge |
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| Knowledge of general history and history of art on a secondary-school level. |
| Knowledge of general history and history of art on a secondary-school level. |
| learning outcomes |
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| The student is able to practically apply the acquired advanced knowledge, critically review and formulate theoretical concepts. |
| The student is able to practically apply the acquired advanced knowledge, critically review and formulate theoretical concepts. |
| - student can list what visual communication is - student can explain how writing and infographics work in public space - student can describe how dynamic and static visual identity works - student can explain the principle of legibility and comprehensibility of visual symbols - student understands the differences in types and types of fonts with regard to their use in visual communication |
| - student can list what visual communication is - student can explain how writing and infographics work in public space - student can describe how dynamic and static visual identity works - student can explain the principle of legibility and comprehensibility of visual symbols - student understands the differences in types and types of fonts with regard to their use in visual communication |
| Skills |
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| - student takes critical positions and formulates theoretical concepts for the implementation of projects in the field of visual communication - student can analyse existing visual identities of cultural institutions or events - student can create a brief for a graphic designer to work on the visual identity of an institution - student distinguishes visual symbols according to legibility and comprehensibility - student can choose fonts according to type or type with regard to their use in visual communication |
| - student takes critical positions and formulates theoretical concepts for the implementation of projects in the field of visual communication - student can analyse existing visual identities of cultural institutions or events - student can create a brief for a graphic designer to work on the visual identity of an institution - student distinguishes visual symbols according to legibility and comprehensibility - student can choose fonts according to type or type with regard to their use in visual communication |
| teaching methods |
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| Knowledge |
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| Lecturing |
| Lecturing |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| assessment methods |
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| Oral examination |
| Oral examination |
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Recommended literature
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Beran, Vladimír&kolektiv. Aktualizovaný typografický manuál. Praha: Font, 1997.
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Bhaskaranov., Lakshmi. Design publikací. Praha: Slovart, 2007.
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Fassati, Tomáš. Učebnice praktické vizuální komunikace. Benešov, 2009.
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KESNER, Ladislav. Muzeum umění v digitální době: vnímání obrazů a prožitek umění v soudobé společnosti. Praha: Národní galerie, 2000.
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Kočička, P. Blažek, F. Praktická typografie. Brno: Computer Press, 2000.
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Pachmanová, Martina. Ex-pozice: O vystavování muzejních sbírek umění, designu a architektury. Praha: UMPRUM, 2018. ISBN 978808798951.
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