|
Lecturer(s)
|
|
|
|
Course content
|
1. Orientation system and navigation, analysis of the existing navigation system (system diagram) 2. Methods of designing an orientation system (mock-ups, models) 3. Application of the orientation system (materials, digitization) 4. Scale of the design in a real environment 5. Visual style 6. Analysis of the existing visual style (structure diagram) 7. Visual identity design methods (brainstorming, mood board) 8. Flexible visual system, FVS 9. FVS structure (functional relationships between typography, photos, graphics, colors) 10. Application of style (materials, real environment) 11. Packaging technology 12. Graphics and 3D objects 13. 3D software, mock-up, model, material, and surface treatment
|
|
Learning activities and teaching methods
|
- Participation in classes
- 26 hours per semester
- Home preparation for classes
- 10 hours per semester
- Preparation for course credit
- 14 hours per semester
|
| prerequisite |
|---|
| Knowledge |
|---|
| No prerequisites are specified. |
| No prerequisites are specified. |
| Skills |
|---|
| No prerequisites are specified. |
| No prerequisites are specified. |
|
Recommended literature
|
-
You Are Here 2: A New Approach to Signage and Wayfinding. Victionary. 2022.
-
CAPLIN, Steve. 100 % Photoshop. Brno : Computer Press, 2012. ISBN 9788025137086.
-
KOCMAN, Jiří H. Médium papír. VUTIUM, Brno 2000. 2004.
-
Lorenz, Martin. Flexible Visual Systems. Slanted Publishers, 2021. ISBN 978-3948440305.
-
Macháň, Josef. Obalová technika. Část I.. VOŠ obalové techniky a Střední škola, Štětí, 1999. ISBN 8090254012.
-
WIEDEMANN, Julius. MULLER, Jens. The History of Graphic Design. Vol. 1, 1890?1959. Cologne. Taschen. 2017.
-
WIEDEMANN, Julius. MULLER, Jens. The History of Graphic Design. Vol. 2, 1960?today. Cologne. Taschen. 2018.
|