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Lecturer(s)
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Noga Pavel, prof. Mgr. A. ArtD.
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Course content
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1. Vizuální komunikace 2. Firemní identita 3.-4. Soutěže na jednotný vizuální styl 5. Plakáty a jejich novodobé varianty 6.-7. Vliv technologií na grafický design 8. Písmo a typografie 9. Tvorba písma 10. Publikační design 11.-12. Příběhy grafického designu (několik významných osobností světového GD) 13. Příběhy grafického designu (několik významných osobností českého GD)
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Learning activities and teaching methods
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- Term paper
- 3 hours per semester
- Participation in classes
- 12 hours per semester
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| prerequisite |
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| Knowledge |
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| General cultural overview. |
| General cultural overview. |
| Skills |
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| No special skills are required. |
| No special skills are required. |
| learning outcomes |
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| Knowledge |
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| - lists the means of information graphics - defines the role of information graphics in everyday life - explain his/her own opinion on different approaches to thinking and the use of technology in graphic design - describe the importance of the poster as an information platform and as a collector's artefact - list print and online resources containing interesting graphic design projects |
| - lists the means of information graphics - defines the role of information graphics in everyday life - explain his/her own opinion on different approaches to thinking and the use of technology in graphic design - describe the importance of the poster as an information platform and as a collector's artefact - list print and online resources containing interesting graphic design projects |
| Skills |
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| - create the research needed to start creative design work - apply theoretical knowledge of graphic design in concrete practical implementations - analyse the possibilities of using different technologies with regard to their suitability for the task at hand - can write a defence of their ideas and practical solutions to a given task - chooses assignments with an awareness of the responsibilities of a graphic designer |
| - create the research needed to start creative design work - apply theoretical knowledge of graphic design in concrete practical implementations - analyse the possibilities of using different technologies with regard to their suitability for the task at hand - can write a defence of their ideas and practical solutions to a given task - chooses assignments with an awareness of the responsibilities of a graphic designer |
| teaching methods |
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| Knowledge |
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| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| Skills |
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| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Analysis of a work of art |
| Analysis of a work of art |
| assessment methods |
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| Knowledge |
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| Analysis of seminar paper |
| Analysis of seminar paper |
| Text analysis |
| Text analysis |
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Recommended literature
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časopisy FONT a Designum. .
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BERAN, Vladimír a kolektiv. Typografický manuál. Praha: Kafka design, 2012.
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BLAŽEK, Filip. Typokniha: Průvodce tvorbou tiskovin. UMPRUM. 2020.
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Noga Pavel. Od designu k designu. Brno: Masarykova univerzita, 2019. ISBN 978-80-210-9273-0.
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WIEDEMANN, Julius. The History of Graphic Design. Vol. 1, 1890?1959. Cologne, 2017.
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WIEDEMANN, Julius. The History of Graphic Design. Vol. 2, 1960-today. Cologne, 2018.
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