Lecturer(s)
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Chorý Ondřej, M. A. Ph.D.
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Course content
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Implementation process in graphic design Craftsman, author or producer? Graphic design politics 1 (social relations, communication, organisation of the job) Graphic design politics 2 (presentation of the job) Graphic design politics 3 (competitions, tenders) Graphic design methods 1 (workflow, brief, brainstorming, visualization, diagram) Graphic design methods 2 (analysis, design, selection, evaluation, prototype, test) Technology 1 (printing, colour management, pre-press, paper) Technology 2 (materials, 3D) Technology 3 (digital media) Technology 4 (model, mock-up) Graphic design economics 1 (strategy, jobs, agencies, collaboration, freelance) Graphic design economics 2 (calculations) Graphic design economics 3 (contract, copyright, terms, fee) Portfolio, social networks, personal workflow and production
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Learning activities and teaching methods
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unspecified
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prerequisite |
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Knowledge |
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orientation in current and historical production, social, economic processes related to graphic design |
orientation in current and historical production, social, economic processes related to graphic design |
Skills |
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independent conceptual thinking, ability to analyse the situation |
independent conceptual thinking, ability to analyse the situation |
learning outcomes |
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Knowledge |
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realizační proces v grafickém designu |
realizační proces v grafickém designu |
autor nebo producent |
autor nebo producent |
metody produkce v grafickém designu |
metody produkce v grafickém designu |
vztahy v realizaci grafického designu |
vztahy v realizaci grafického designu |
ekonomika grafického designu |
ekonomika grafického designu |
Skills |
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řídit proces realizace zakázky |
řídit proces realizace zakázky |
komunikovat s klientem a výrobou |
komunikovat s klientem a výrobou |
prezentovat úspěšně návrh |
prezentovat úspěšně návrh |
orientovat se v technologii výroby |
orientovat se v technologii výroby |
zvládnout ekonomickou stránku zakázky |
zvládnout ekonomickou stránku zakázky |
teaching methods |
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Knowledge |
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Monologic (Exposition, lecture, briefing) |
Monologic (Exposition, lecture, briefing) |
Individual work of students |
Individual work of students |
Skills |
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Dialogic (Discussion, conversation, brainstorming) |
Dialogic (Discussion, conversation, brainstorming) |
Activities related to graphics and visual arts |
Activities related to graphics and visual arts |
assessment methods |
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Knowledge |
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Analysis of a presentation given by the student |
Analysis of a presentation given by the student |
Recommended literature
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Bourriaud, Nicolas. Postprodukce. Tranzit, 2004. ISBN 80-903452-0-4.
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Twemlow, Alice. What Is Graphic Design For?. RotoVision, 2006. ISBN 978-2940361076.
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