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Lecturer(s)
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Chorý Ondřej, M. A. Ph.D.
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Course content
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Print production and production technology
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Learning activities and teaching methods
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Lecturing, Dialogic (Discussion, conversation, brainstorming), Practice exercises, Individual work of students, Educational trip
- Participation in classes
- 28 hours per semester
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| prerequisite |
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| Knowledge |
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| Knowledge of typography, color, printing, production and products |
| Knowledge of typography, color, printing, production and products |
| learning outcomes |
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| knows what the field of graphic design is all about knows the historical development define the key concepts forming the theoretical basis for the development of the assignment knows the process (procedures, approaches, tools) of designing a product an overview of the technical and technological possibilities in the field evaluate the most effective solution and develop the assignment |
| knows what the field of graphic design is all about knows the historical development define the key concepts forming the theoretical basis for the development of the assignment knows the process (procedures, approaches, tools) of designing a product an overview of the technical and technological possibilities in the field evaluate the most effective solution and develop the assignment |
| Skills |
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| knows quality examples of technological solutions within graphic design suggest alternatives / solution options can explain important concepts and principles of graphic design technology can recognise a short-term trend from a long-term trend actively follows developments in the field, can present his/her opinion |
| knows quality examples of technological solutions within graphic design suggest alternatives / solution options can explain important concepts and principles of graphic design technology can recognise a short-term trend from a long-term trend actively follows developments in the field, can present his/her opinion |
| teaching methods |
|---|
| Knowledge |
|---|
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Lecturing |
| Lecturing |
| Educational trip |
| Educational trip |
| Practice exercises |
| Individual work of students |
| Individual work of students |
| Practice exercises |
| assessment methods |
|---|
| Grade (Using a grade system) |
| Grade (Using a grade system) |
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Recommended literature
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FASSATI, Tomáš. Gramatika praktické vizuální komunikace. Benešov, 2001. ISBN 8090314436.
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Gavin Ambrose/Paul Harris. Formát Grafický design. Computer Press, 2011. ISBN 978-80-251-2966-1.
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Gavin Ambrose/Paul Harris. Tisk a dokončující práce. Computer Press, 2011. ISBN 978-80-251-2968-5.
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Kolín, J. Produkce TV spotů v reklamní agentuře.
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Melvin L. Defleur, Sandra J. Ballová-Rokeachová. Teorie masové komunikace. Univerzita Karlova, Vydavatelství Karolinum. ISBN 80-7184-099-8.
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Michálek, Ondřej. Magie otisku. Vutium, 2016. ISBN 978-80-7391-.
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Starmer, Anna. Barevná Harmonie. Slovart, 2007. ISBN 978-80-7485-.
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Stránský, V. Produkce uměleckých pořadů.
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Tellis, G.J. Reklama a podpora prodeje. Praha: Grada, 2000.
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Vysekalová, Jitka. Psychologie reklamy : nové trendy a poznatky. 3., rozš. a aktualiz. vyd. Praha : Grada, 2007. ISBN 978-80-247-2196-5.
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