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Lecturer(s)
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Course content
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Print production and production technology
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Learning activities and teaching methods
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Lecturing, Dialogic (Discussion, conversation, brainstorming), Practice exercises, Individual work of students, Educational trip
- Participation in classes
- 28 hours per semester
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| prerequisite |
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| Knowledge |
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| Basic knowledge of printing, production and products |
| Basic knowledge of printing, production and products |
| learning outcomes |
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| Define the key concepts forming the theoretical basis for the task Justify the choice of technologies and materials used for the task Describe the methods used in the development of the assignment Justify the choice of visualisation method List the ethical issues involved in the solution |
| Define the key concepts forming the theoretical basis for the task Justify the choice of technologies and materials used for the task Describe the methods used in the development of the assignment Justify the choice of visualisation method List the ethical issues involved in the solution |
| Skills |
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| actively follows the developments in the field, knows how to present his/her critical opinion can recognise a short-term trend from a long-term trend describe the process of creating visual systems define what information architecture is explain the concept of sustainable design define visual style and visual design |
| actively follows the developments in the field, knows how to present his/her critical opinion can recognise a short-term trend from a long-term trend describe the process of creating visual systems define what information architecture is explain the concept of sustainable design define visual style and visual design |
| teaching methods |
|---|
| Knowledge |
|---|
| Individual work of students |
| Practice exercises |
| Practice exercises |
| Individual work of students |
| Educational trip |
| Lecturing |
| Lecturing |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Educational trip |
| assessment methods |
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| Grade (Using a grade system) |
| Grade (Using a grade system) |
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Recommended literature
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FASSATI, Tomáš. Gramatika praktické vizuální komunikace. Benešov, 2001. ISBN 8090314436.
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Gavin Ambrose/Paul Harris. Formát Grafický design. Computer Press, 2011. ISBN 978-80-251-2966-1.
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Gavin Ambrose/Paul Harris. Tisk a dokončující práce. Computer Press, 2011. ISBN 978-80-251-2968-5.
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Kolín, J. Produkce TV spotů v reklamní agentuře.
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Melvin L. Defleur, Sandra J. Ballová-Rokeachová. Teorie masové komunikace. Univerzita Karlova, Vydavatelství Karolinum. ISBN 80-7184-099-8.
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Michálek, Ondřej. Magie otisku. Vutium, 2016. ISBN 978-80-7391-.
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Starmer, Anna. Barevná Harmonie. Slovart, 2007. ISBN 978-80-7485-.
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Stránský, V. Produkce uměleckých pořadů.
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Tellis, G.J. Reklama a podpora prodeje. Praha: Grada, 2000.
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Vysekalová, Jitka. Psychologie reklamy : nové trendy a poznatky. 3., rozš. a aktualiz. vyd. Praha : Grada, 2007. ISBN 978-80-247-2196-5.
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