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Lecturer(s)
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Course content
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Advanced printing and exhibition production. Event production, sales promotion - exhibitions, audiovisual events, digital production
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Learning activities and teaching methods
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Activities related to graphics and visual arts, Exercises on PC
- Home preparation for classes
- 20 hours per semester
- Participation in classes
- 26 hours per semester
- Preparation for examination
- 4 hours per semester
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| prerequisite |
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| Knowledge |
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| Basic knowledge of MD2TT |
| Basic knowledge of MD2TT |
| learning outcomes |
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| knows what is communication design, infographics, user interface justify the choice of visualisation method justify the choice of technologies and materials used for the task describe the methods used in the development of the assignment carry out research on a given issue |
| knows what is communication design, infographics, user interface justify the choice of visualisation method justify the choice of technologies and materials used for the task describe the methods used in the development of the assignment carry out research on a given issue |
| Skills |
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| can explain important concepts and principles of the technology of the field be able to find relevant sources and research the subject actively follows developments in the field, can present his/her position describe the technological process of creation evaluate the proposed options - select the optimal solution |
| can explain important concepts and principles of the technology of the field be able to find relevant sources and research the subject actively follows developments in the field, can present his/her position describe the technological process of creation evaluate the proposed options - select the optimal solution |
| teaching methods |
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| Knowledge |
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| Exercises on PC |
| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| Exercises on PC |
| assessment methods |
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| Analysis of the student's performance |
| Analysis of the student's performance |
| Preparation of a presentation |
| Grade (Using a grade system) |
| Grade (Using a grade system) |
| Preparation of a presentation |
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Recommended literature
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AMBROSE, Gavin a Paul HARRIS. Grafický design: designové myšlení. Brno : Computer Press, 2011. ISBN 9788025132456.
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AMBROSE, Gavin a Paul HARRIS. Grafický design: formát. Brno : Computer Press, 2011. ISBN 9788025129661.
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AMBROSE, Gavin a Paul HARRIS. Grafický design: tisk a dokončovací práce. Brno : Computer Press, 2011. ISBN 9788025129685.
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AMBROSE, Gavin a Paul HARRIS. Grafický design: typografie. Brno : Computer Press, 2010. ISBN 9788025129678.
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AMBROSE, Gavin a Paul HARRIS. Layout: velký průvodce grafickou úpravou. Brno : Computer Press, 2009. ISBN 9788025121658.
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BANN, David. Polygrafická příručka. Praha, Nakladatelství Slovart s.r.o., 2008. ISBN 9788073910297.
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BHASKARAN, Lakshmi. Design publikací: vizuální komunikace tištěných médií. Praha, Nakladatelství Slovart s.r.o., 2007. ISBN 9788072099931.
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HASHIMOTO, Alan. Velká kniha digitální grafiky a designu. Brno : Computer Press, 2008. ISBN 9788025121665.
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POPPY, Evans. Forms, fold, sizes. All the details graphic designers need to know but can never find. Beverly: Rockport Publishers, 2008.
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