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Lecturer(s)
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Course content
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- Production of prints - Audio-visual works - Promotion - Digital production and event production
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Learning activities and teaching methods
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Lecturing, Dialogic (Discussion, conversation, brainstorming), Practice exercises, Individual work of students, Educational trip
- Participation in classes
- 28 hours per semester
- Educational trip
- 4 hours per semester
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| prerequisite |
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| Knowledge |
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| Basic knowledge of graphic design and production |
| Basic knowledge of graphic design and production |
| learning outcomes |
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| knows the basic principles of visual communication understands the basic rules of layout creation knows what is communication design, infographics, user interface knows good examples of solutions in framework and graphic design justify the choice of technologies and materials used for the task justify the choice of visualisation method |
| knows the basic principles of visual communication understands the basic rules of layout creation knows what is communication design, infographics, user interface knows good examples of solutions in framework and graphic design justify the choice of technologies and materials used for the task justify the choice of visualisation method |
| Skills |
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| analyse the current state of the problem propose alternatives/solution options evaluate the proposed options - select the optimal solution actively follow developments in the field, know how to present a critical opinion can distinguish a short-term trend from a long-term trend describe the process of creating visual systems |
| analyse the current state of the problem propose alternatives/solution options evaluate the proposed options - select the optimal solution actively follow developments in the field, know how to present a critical opinion can distinguish a short-term trend from a long-term trend describe the process of creating visual systems |
| teaching methods |
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| Knowledge |
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| Individual work of students |
| Individual work of students |
| Lecturing |
| Lecturing |
| Practice exercises |
| Educational trip |
| Practice exercises |
| Educational trip |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| assessment methods |
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| Essay |
| Essay |
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Recommended literature
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FASSATI, Tomáš. Gramatika praktické vizuální komunikace. Benešov, 2001. ISBN 8090314436.
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Gavin Ambrose/Paul Harris. Formát Grafický design. Computer Press, 2011. ISBN 978-80-251-2966-1.
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Gavin Ambrose/Paul Harris. Tisk a dokončující práce. Computer Press, 2011. ISBN 978-80-251-2968-5.
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Kolín, J. Produkce TV spotů v reklamní agentuře.
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Melvin L. Defleur, Sandra J. Ballová-Rokeachová. Teorie masové komunikace. Univerzita Karlova, Vydavatelství Karolinum. ISBN 80-7184-099-8.
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Michálek, Ondřej. Magie otisku. Vutium, 2016. ISBN 978-80-7391-.
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Starmer, Anna. Barevná Harmonie. Slovart, 2007. ISBN 978-80-7485-.
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Stránský, V. Produkce uměleckých pořadů.
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Tellis, G.J. Reklama a podpora prodeje. Praha: Grada, 2000.
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Vysekalová, Jitka. Psychologie reklamy : nové trendy a poznatky. 3., rozš. a aktualiz. vyd. Praha : Grada, 2007. ISBN 978-80-247-2196-5.
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