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Lecturer(s)
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Course content
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- Inventions in writing (symbols, stylizations...) - Composition of fonts and images (sign, logotype, prints layout) - Practical tasks - application of fonts and images
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Learning activities and teaching methods
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Activities related to graphics and visual arts, Practice exercises, Analysis of a work of art, Experience (self-experience), Individual work of students, Educational trip
- Participation in classes
- 52 hours per semester
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| prerequisite |
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| Knowledge |
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| Passing the aptitude test. |
| Passing the aptitude test. |
| learning outcomes |
|---|
| knows what is graphic design, stylization, pictogram, logo, knows the basic principles of visual communication understands the basic rules of graphic design knows the basic principles necessary to achieve a good design knows the basics of the historical development of graphic design |
| knows what is graphic design, stylization, pictogram, logo, knows the basic principles of visual communication understands the basic rules of graphic design knows the basic principles necessary to achieve a good design knows the basics of the historical development of graphic design |
| Skills |
|---|
| can explain the basic concepts and principles of graphic design describe the basic process of creating visual systems define visual style and visual design know the basic processes, procedures, approaches and tools in design realise a simple graphic design |
| can explain the basic concepts and principles of graphic design describe the basic process of creating visual systems define visual style and visual design know the basic processes, procedures, approaches and tools in design realise a simple graphic design |
| teaching methods |
|---|
| Knowledge |
|---|
| Analysis of a work of art |
| Practice exercises |
| Practice exercises |
| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| Analysis of a work of art |
| Individual work of students |
| Individual work of students |
| Experience (self-experience) |
| Experience (self-experience) |
| Educational trip |
| Educational trip |
| assessment methods |
|---|
| Grade (Using a grade system) |
| Grade (Using a grade system) |
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Recommended literature
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BERAN, Vladimír a kolektiv. Typografický manuál. Praha: Kafka design, 2021.
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Bhaskaranová, Lakshmi. Design publikací. Alias Press, 2007. ISBN 978-80-7209-993-1.
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Brousil, Tomáš a Dočekalová Petra. TYPO 9010978-80-906019-5-6. 2015. ISBN 978-80-906019-5-6.
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Dusong JeanLuc, Siegwartová Fabiene. Od olova k počítačům. Svojtka a Vašut, 1997. ISBN 80-7180-296-4.
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FASSATI, Tomáš. Gramatika praktické vizuální komunikace. Benešov, 2001. ISBN 8090314436.
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Gavin Ambrose/Paul Harris. DESIGNOVÉ MYŠLENÍ. Computer Press, 2011. ISBN 978-80-251-3245-6.
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Gavin Ambrose/Paul Harris. Formát Grafický design. Computer Press, 2011. ISBN 978-80-251-2966-1.
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Gavin Ambrose/Paul Harris. LAYOUT, VELKÝ PRŮVODCE GRAFICKOU ÚPRAVOU. Computer Press, 2011. ISBN 978-80-251-2165-8.
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Gavin Ambrose/Paul Harris. Tisk a dokončující práce. Computer Press, 2011. ISBN 978-80-251-2968-5.
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KOČIČKA, Pavel a Filip BLAŽEK. Praktická typografie. Computer Press, 2004. ISBN 8025102327.
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MEGGS, B. Philip; PURVIS, W. Alston. History of Graphic design. New Jersey: John Wiley & Sons, 2016. ISBN 9781118772058.
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Michálek, Ondřej. Magie otisku. Vutium, 2016. ISBN 978-80-7391-.
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Noga, Pavel. Dějiny grafického designu II.. Ostrava, 2013.
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Noga, Pavel. Dějiny grafického designu I.. Ostrava, 2012.
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Saltz, Ina. Základy typografie. Slovart, 2010. ISBN 978-80-7391-404-2.
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Starmer, Anna. Barevná Harmonie. Slovart, 2007. ISBN 978-80-7485-.
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WIEDEMANN, Julius. The History of Graphic Design. Vol. 1, 1890?1959. Cologne, 2017.
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WIEDEMANN, Julius. The History of Graphic Design. Vol. 2, 1960-today. Cologne, 2018.
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Zdeno Kolesár. Kapitoly z dejin designu.
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