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Lecturer(s)
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Noga Pavel, prof. Mgr. A. ArtD.
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Course content
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Course syllabus: - What all is visual communication - Useful graphics programs or what is worth buying and learning to use - How shapes and colors work - Figure, sign, symbol - Fonts and text signs and symbols in museum exhibitions - Orientation in public space - maps and orientation diagrams - Basics of typography - Promotional materials - posters, flyers - Publications - guides and catalogs - Basics of polygraphy - how to implement a printed publication - Issues of electronic publishing - Virtual and augmented reality and its use in museum and gallery practice - Means of communication between museums and visitors
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Learning activities and teaching methods
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Lecturing, Dialogic (Discussion, conversation, brainstorming), Activities related to graphics and visual arts
- Participation in classes
- 13 hours per semester
- Home preparation for classes
- 13 hours per semester
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| prerequisite |
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| Knowledge |
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| Interest in fine arts, architecture and design. Basic knowledge in the field of computer graphics. |
| Interest in fine arts, architecture and design. Basic knowledge in the field of computer graphics. |
| learning outcomes |
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| Ability of theoretical analysis of orientation in real and virtual space, acquaintance with the principles of second literacy and also with the basics of designing visual solutions for publications and orientation and information systems. |
| Ability of theoretical analysis of orientation in real and virtual space, acquaintance with the principles of second literacy and also with the basics of designing visual solutions for publications and orientation and information systems. |
| - student can list what visual communication is - student can explain how writing and infographics work in public space - student can describe how dynamic and static visual identity works - student can explain the principle of legibility and comprehensibility of visual symbols - student understands the differences in types and types of fonts with regard to their use in visual communication |
| - student can list what visual communication is - student can explain how writing and infographics work in public space - student can describe how dynamic and static visual identity works - student can explain the principle of legibility and comprehensibility of visual symbols - student understands the differences in types and types of fonts with regard to their use in visual communication |
| Skills |
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| - student takes critical positions and formulates theoretical concepts for the implementation of projects in the field of visual communication - student can analyse existing visual identities of cultural institutions or events - student can create a brief for a graphic designer to work on the visual identity of an institution - student distinguishes visual symbols according to legibility and comprehensibility - student can choose fonts according to type or type with regard to their use in visual communication |
| - student takes critical positions and formulates theoretical concepts for the implementation of projects in the field of visual communication - student can analyse existing visual identities of cultural institutions or events - student can create a brief for a graphic designer to work on the visual identity of an institution - student distinguishes visual symbols according to legibility and comprehensibility - student can choose fonts according to type or type with regard to their use in visual communication |
| teaching methods |
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| Knowledge |
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| Lecturing |
| Activities related to graphics and visual arts |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Lecturing |
| Activities related to graphics and visual arts |
| assessment methods |
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| Oral examination |
| Oral examination |
| Preparation of a presentation, giving a presentation |
| Preparation of a presentation, giving a presentation |
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Recommended literature
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Beran, Vladimír&kolektiv. Aktualizovaný typografický manuál. Praha: Font, 1997.
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Bhaskaranov., Lakshmi. Design publikací. Praha: Slovart, 2007.
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Fassati, Tomáš. Učebnice praktické vizuální komunikace. Benešov, 2009.
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KESNER, Ladislav. Muzeum umění v digitální době: vnímání obrazů a prožitek umění v soudobé společnosti. Praha: Národní galerie, 2000.
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Kočička, P. Blažek, F. Praktická typografie. Brno: Computer Press, 2000.
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Pachmanová, Martina. Ex-pozice: O vystavování muzejních sbírek umění, designu a architektury. Praha: UMPRUM, 2018. ISBN 978808798951.
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