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Lecturer(s)
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Noga Pavel, prof. Mgr. A. ArtD.
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Course content
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- Written reflections, essays, news, comments - Critical analyses of selected topics - Assignments from the theory of visual communications and visual studies.
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Learning activities and teaching methods
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Dialogic (Discussion, conversation, brainstorming)
- Home preparation for classes
- 13 hours per semester
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| prerequisite |
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| Knowledge |
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| Knowledge of theoretical studies of visual communications and ability to implement it into the structure of the dissertation thesis. |
| Knowledge of theoretical studies of visual communications and ability to implement it into the structure of the dissertation thesis. |
| learning outcomes |
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| The student is informed in visual communications with respect to the topic of his/her dissertation thesis. The student is able to independently fulfil the doctoral study plan. |
| The student is informed in visual communications with respect to the topic of his/her dissertation thesis. The student is able to independently fulfil the doctoral study plan. |
| - student can list what visual communication is - student can explain how writing and infographics work in public space - student can describe how dynamic and static visual identity works - student can explain the principle of legibility and comprehensibility of visual symbols - student understands the differences in types and types of fonts with regard to their use in visual communication |
| - student can list what visual communication is - student can explain how writing and infographics work in public space - student can describe how dynamic and static visual identity works - student can explain the principle of legibility and comprehensibility of visual symbols - student understands the differences in types and types of fonts with regard to their use in visual communication |
| Skills |
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| - student takes critical positions and formulates theoretical concepts for the implementation of projects in the field of visual communication - student can analyse existing visual identities of cultural institutions or events - student can create a brief for a graphic designer to work on the visual identity of an institution - student distinguishes visual symbols according to legibility and comprehensibility - student can choose fonts according to type or type with regard to their use in visual communication |
| - student takes critical positions and formulates theoretical concepts for the implementation of projects in the field of visual communication - student can analyse existing visual identities of cultural institutions or events - student can create a brief for a graphic designer to work on the visual identity of an institution - student distinguishes visual symbols according to legibility and comprehensibility - student can choose fonts according to type or type with regard to their use in visual communication |
| teaching methods |
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| Knowledge |
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| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| assessment methods |
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| Grade (Using a grade system) |
| Grade (Using a grade system) |
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Recommended literature
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Bergström, Bo. Essentials of visual communication. London : Laurence King, 2008. ISBN 978-1-85669-577-0.
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STURKEN, Marita, CARTWRIGHT, Lisa. Practices of Looking:An Introduction to Visual Culture. 2001. ISBN 0198742711.
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